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Top 35 Small Business Ideas in Kenya for 2024

In this article, we are going to uncover some fantastic business ideas that you can explore in Kenya. Consider the bustling streets of Nairobi and the stunning vistas of Mombasa. These are not only geographical wonders, but also centres of innovation and entrepreneurial promise. Whether you are a resident dreaming of starting your own business or someone from abroad curious about the opportunities in this East African country, we have got you covered.

35 Business Ideas in Kenya

1. Red Earth Worms Business

Red earthworms can be used as an essential ingredient in the process of vermicompost. There is a good demand for organic fertilizer in Kenya. Vermicomposting is a process of converting organic waste into useful compost. You will need hybrid worms, a warm-dark, and dry environment, waste food, etc to start producing.

Read: How To Start Worm Farm Business

2. Office Supply Business

People in Kenya who work in offices find it difficult to find time to buy necessary supplies. You can help them by supplying them with their requirements right at their office.

3. Small Manufacturing Business

There are a lot of scopes for manufacturing businesses in Kenya. The local market, as well as export potential, can be a driving force for the success of manufacturing units. Below find some profitable manufacturing businesses in Kenya:

  • Soap & Detergent Manufacturing
  • Leather items manufacturing
  • Furniture making
  • Candle Making
  • Packaged drinking water production

If interested to know more about manufacturing business ideas, check out our list of best manufacturing businesses to start on a small scale.

4. Start a Home-Based Online Business

If you are looking to start a home-based online business, starting a blog is perhaps the most wise decision. There are many in Kenya making good money from blogging. Find below our other recommended online businesses to start from home:

  • Establish an online store
  • Provide digital marketing services
  • Affiliate marketing
  • Freelance writing
  • Online tutoring
  • Virtual Assistant

Suggested Read: Best Online Jobs from Home

5. Soapmaking Business

Soap is a fast-moving consumer product and has a good demand in Kenya. Production of soap making is simple and requires very little investment to start.

6. Small Bakery

Starting a small bakery business can be a profitable small venture in Kenya. You need baking equipment (pans, ovens, mixing equipment, cake decorating equipment, and measuring equipment), raw materials (flour, eggs, sugar), consistent recipes, business permits, and licenses, and good marketing skills to start this business. As you make more profits, there is always an option of scaling up.

7. Restaurant business

The scope of profit in the food business is high as the economy of Kenya is growing especially in cities like Nairobi.  You can start a restaurant business. Passion for food is a prerequisite to being successful in this business.

8. Real Estate Business

Many Kenyans have become millionaires from real estate business activities. Start as a broker in buying and selling land plots. One can start a real estate brokerage business in Kenya with investments as low as 5k.

9. Laundry Business

Laundry makes it easy to start a low-cost profitable business. In Kenya, this business has high growth potential. You need a washing machine and pressing irons to start this business.

10. Security Services

Security is a big concern in Kenya. You can set up a security company, employ and train young individuals, and provide security services to institutions and individuals.

Related: Security-Related Small Business Ideas 

11. Computer Repair and Maintenance

With the increase in sales of computers and laptops, the scope of repair services will automatically grow in Kenya. Computer Repair and maintenance service is a good business idea to start in Kenya.  Additionally, you can also provide computer cleaning services.

12. Adventure Club

Kenya is famous for safaris. You can start an adventure club providing training in mountaineering, scuba diving, surfing, or caving.

13. Advertising Campaign Developer

You can plan and build creative online campaigns and content for your clients— from successful social media campaigns, apps, mobile contests, video, email distribution, search engine optimization, online media ad buys — or a mix of all the above.

Related: Highly Profitable Advertising Business Ideas

14. Baby Sitting 

People who like children and have a lot of leisure time in hand can easily start a babysitting business. Babysitting is simply taking care of other children in the absence of their parents. This home-based business is simply offering your clients peace of mind about their child in terms of qualifications and security. Good money-making business for women entrepreneurs in Kenya.

15.  Business Startup Instruction

Business startup instruction is one of the most profitable and trending home business ideas without investment. If you have years of experience in entrepreneurship and have an idea about the industry you may consider starting this business. This business demands adequate knowledge and expertise in the specific field with a mind to help others.

16. Career Counseling 

Career counseling is all about providing the right advice to the students in their career path and to the jobber who is looking for better career alternatives. With proper expertise, you can start this home business without investment. Having a career counseling degree is a plus in this business.

17. Do Small Tasks Online

There are plenty of online freelance websites that offer small jobs like surveys, viewing advertisements, and different types of micro-jobs. Check out our list of top micro job sites that offer legitimate earning opportunities. Furthermore, people in Kenya can earn from these opportunities without any investment.

18. Consulting  

If you are an expert in a specific field, you can initiate providing consulting services to the company or any individual. With true passion and adequate knowledge, anyone can start this business.

19. Content Developer

Producing quality info-based content that engages prospects and customers is the biggest content marketing challenge businesses face today. You can work here. You can initiate this business in your capacity or you can go for establish an organization for delivering quality content to your customers.

20. Copywriting 

Freelance copywriting is one of the most profitable home-based business ideas that need very little startup capital to initiate. With good writing skills and knowledge of grammar, any individual can start this business.

21. Brick Making Business

The real estate market in Kenya is growing. The demand for cheap homes is on the rise. Bricks are cheap to produce thereby providing a cheaper building option. You need a Brick making machine, enough sub-soil,  spades, labor, etc to start a brick-making business. Training in brick-making before you invest will come in very handy.

22. Creating Music Videos 

Nowadays a lot of companies look for music videos for brand-building activities. Artists and singers also look for music videos for promotion. You can try this creative work if you enjoy doing so.

23. Direct Mail Service Consulting

Generally, community businesses prefer to have direct mail services. Those who are targeting mass like restaurants,  auto service shops electronics or gadgets shops, and general interest retail stores. This is a way of advertising where results can be measured quickly and easily.

In starting this business you will only need to have a computer with internet and phone. You can initiate this venture from your home location.

24. E-Book Writing

If you enjoy writing and you know the technique of making e-books then E-book writing is one of the best business ideas for women. You can start selling these E-books from your website, blog, or from Amazon also.

25. eCommerce Consulting 

Nowadays all small and big businesses are looking to tap the internet audiences to sell their product or services. Individuals having expertise in online marketing, e-commerce, and e-communications may start this business in Kenya from a home location.

26. Employee Training

The demand for specialized employee training is enormous and it is increasing. Most required employee training courses are in customer service, money handling, workplace safety measures, stress management, etc. Normally these training courses are conducted on the employer’s site. One can operate this business from a home location.

27. Barber Shop

If you barbing skills, consider opening a barbershop in Kenya. You can start a barbershop with an investment below Ksh.10000 in Kenya. Other than the shop rent, you just have to buy a hair clipper, mirror, and other barbing essentials.

28. Sell Second Hand Clothes

The sale of second-hand clothes locally called mitumba is at an all-time high now in Kenya. The best part of starting this business is that you don’t need much investment and no such skills are required.

All you need is to source clothes that are widely found in markets in cities like Nairobi and a good retail location to sell. Individuals doing this business in Kenya are making an average of more than 500 shillings a month.

29. Car Rental Business

Though the Boda Boda motorcycle business is still a good money-making opportunity in Kenya, the car rental business is growing fast. Companies like Taxify are doing good business here. If you have money to invest in buying or leasing a car, this business will be profitable here.

30. M-Pesa Business

M-Pesa business is now a booming industry and most people in Kenya looking to start a business consider M-Pesa. However, you need a substantial investment to start this business. Even though this business is crowded, still a lot of potential for making money exists in many corners of cities and towns of Kenya.

31. Wholesale Business

For those interested in the wholesale sector, consider these lucrative options:

  • Wholesale Agro-products like sourcing fresh produce directly from farmers and supplying to local markets or restaurants.
  • Bulk Eco-friendly Products like biodegradable packaging materials and sustainable alternatives.
  • Import and Distribution by identifying unique products from international markets and becoming a wholesale distributor.

32. Renewable Energy

There is a growing demand for renewable energy solutions. You can start a unique renewable business like small-scale solar product manufacturing to meet the needs of off-grid communities.

33. Health and Wellness

The health and wellness industry is on the rise, fueled by a growing middle class. You can explore this untapped market by starting a holistic wellness center that offers services like yoga, meditation, and nutritional counselling.

34.  Rabbit Farming Business

Rabbit farming is a good small business idea that you can start in Kenya with little money. You will need the right breed of rabbits, pellets, well-constructed rabbit hutches, and labor to start this business.

35. Delivery Service

Kenya boasts a sizable amount of tech-savvy population. Hence it presents a fertile ground for launching a delivery service business. You can offer on-demand delivery services for individuals and businesses or introduce subscription plans for regular users and businesses requiring frequent deliveries.