Best 15 Free & Paid CRM Software for Small Business Owners

Do you want to know the list of the best CRM software for small businesses?  If Yes, read this post to learn which CRM software will fit best for your business.

Normally small businesses start their sales activity with a spreadsheet and a calendar for the lead management process. As the business grows and the client base increases, managing sales get difficult. To get out of this mess, you need to switch to a CRM and keep your sales momentum. CRM helps you in organizing your customer data and putting your team on the same page.

CRM for small businesses is all about organizing customer information and sales activity. This helps you to know your business status in just a few clicks.

Find here our picks for the best CRM software available for small businesses at this moment. Check out.

Best 15 CRM Software for Small Businesses

1. Insightly

Our pick for the best CRM software for very small businesses, Insightly is a simple, scalable solution that grows with your business. Insightly is a  feature-rich CRM software that fits the demand for small businesses. It covers all the basic demands of CROM software that small businesses need.

Furthermore, it is also highly scalable as your business grows. Additionally, Insightly is one of the most affordable CRM solutions available in the market. You can start with a free version. You can then go for paid plans if you find them suitable. The price starts at a fraction of the price of comparable CRM software.

2. Zoho

Zoho is one of the most popular cost-effective CRM Softwares for small businesses. This CRM version is free for 10 users and 5,000 records. It comes with a mobile app and social CRM among other things. Their first step upgrade (for more users, features, and 100,000 records) is only $12/user/month. If you are looking for free CRM software to start with, you must consider Zoho.

3. Salesforce

Salesforce is a cloud-based CRM software. It’s affordable and easy to use. It also comes with great customer support. Salesforce has everything small businesses need in CRM software. If you are looking for the overall best CRM software as a small business owner, think seriously of going with Salesforce CRM.

4. Infusionsoft

Infusionsoft is a popular CRM software for many small business owners. It offers  CRM features fit for small businesses. The price also is affordable for small business owners.

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5. PipeDrive

Pipedrive because it is simple and easy to use. That is the reason many small business owners like it. The dashboard is very user-friendly. The setup takes less than two minutes. The setup doesn’t need training and as a result, you can get started right away.

6. Netsuite

With NetSuite CRM you can track leads through each step of the customer lifecycle. You can track right from lead generation, prospect nurturing, sales ordering, fulfillment to support. The price is also affordable.

7. Bitrix24

Bitrix stands for flexibility. It offers a completely free account for 12 users, five GB of storage. Very popular among small businesses.

8. Commence

Commence is an affordable Web-based CRM software. It is designed for small and mid-size businesses. It is very easy to use and as a result, it takes much less time to get started.


Base is a next-generation sales productivity platform. It provides powerful and effective sales tools that will impact your small business. Base is an all-in-one platform for all your sales needs.

10. Apptivo

Apptivo CRM is part of Apptivo’s suite of business solutions.  Apptivo CRM connects contact and leads management with project management and marketing software. It helps your business in connecting better with customers.

11. Pipeline Deals

Other than the normal features of CRM software, pipeline deals additionally send snapshots of your sales status to your mailbox.  It helps you to know your business status. Their customer support is excellent.

12 Capsule

Capsule is a very popular CRM software in small and mid-size businesses. Capsule is free for up to two users with 10 MB of storage, and 250 contacts. To upgrade, it’s $12/user/month.

13. SAP

SAP is built for small businesses. It has no minimum user requirements. As the business grows you have the option of scaling up as per your requirements. and it is scalable to your needs as your business grows.

14. Nutshell

Nutshell is another very popular CRM software for small businesses. The software automatically imports Gmail messages and events and meetings into Google Calendar. The setup requires less time and hence easy to get started.

15. Sugar

SugarCRM is a popular  CRM software. It integrates sales, marketing, and employee tracking.  SugarCRM is available both as cloud-based as well as on-premise software.

Other than this list of best CRM Softwares, there are also very effective Softwares available in the market. Before you buy, evaluate your requirements and then buy the one which suits your business best.