If you are in the market to design a logo for your business, then you have come to the perfect place. In this article, we will explain how you can create your perfect business logo in a step-by-step manner.
When you start something important in life, your mind runs with a million ideas about what you’re going to do.
That is why learning something step by step is important. You are already winning by taking this initial step! Something has been achieved. In the present day, with so many online tutorials and logos creating software available online, one can create an attractive logo for businesses even without having professional graphic designing skills.
Now, after following these simple and easy steps, you will be able to:
- Create and Design your own business logo
- Know about the best practices to use before and after creating your business logo
10 Steps to Create Your Perfect Business Logo
1. Know About the Basics of Logo Design
Logos are best suited to the specific demands of a company. You must know what your logo is intended to express before you create your logo.
Consider these characteristics of your Company or Business:
- What are your growth strategies?
- Which are the values of your brand?
- Who is your target audience?
This must have a huge influence on the character of your brand logo and the way your logo is shared.
The simplest approach is to create your personal business logo with logo creator software. Graphic design is not hard and does not need to cost money. You don’t need to have extra training or experience.
But you don’t want to lose out on design chances you’re not even aware of. To avoid that make sure you read thoroughly through the steps coming up!
2. Choose The Right Logo Design Software
Using any logo design software will greatly accelerate your work. There are loads of free as well as paid options. You will find more options that you can test in a lifetime if you spend five minutes doing a basic search for logo design software.
Read: Top Free & Paid Logo Design Software
However, for the sake of time and sanity, we have listed some of the best ones there are.
- Adobe Illustrator
- Canva Logo Maker
- Designhill Logo Maker
- ICONA Logo Maker
Remember to choose the software based on your skill level as not all software is suitable for all skill levels.
Just Keep in mind there are 2 broad categories of software to choose from, you can learn more about them in our Top Logo Designing Software.
- Vector Softwares
- Raster Softwares
Without going into much detail, the distinction is made depending on how the picture is constructed in your application.
Read: Vector Graphics Vs Raster Graphics Comparison Guide
3. Conduct Some Research
Researching before starting the creative process can be incredibly helpful, whether for inspiration or to understand how to optimize your logo.
Along with becoming prepared, you’ll discover that you’ll have more and better ideas
To begin, you should look at what your rivals do with their logos. You don’t want to be too similar to them, therefore try to stay away from trends just for the sake of it.
Notice what they do well, as well as the areas where they may improve.
If you’re seeking some broad ideas, check through logo collections online. Keep an eye out for color schemes, fonts, styles, and pictures that catch your eye – more on that below.
4. Understand Your Brand Personality
It should also represent the personality of your brand. Are you a fun, trustworthy, or more serious brand? The brand personality greatly affects your final logo’s visual style, voice, and message.
We want our yoga teachers to feel peaceful and kind. Our party planners feel organized and enjoyable, just as we want our legal companies to seem trustworthy and reputable.
A brand personality is, however, what you want people to feel when they encounter your brand. It’s sometimes referred to as a brand vibe.
The feeling should be consistent with your logo and content. Once you’ve figured out your brand personality, creating a logo becomes 1000 times easier.
Spend some time jotting out three or four adjectives that describe how you want people to feel when they encounter your brand.
5. Find The Logo Style For Your Business
Once you believe you have a good understanding of your brand’s identity and what it represents, and you have all the necessary references in mind, you can begin the real logo design process.
To design unique logos that reflect the brand’s identity in the most suitable manner, you must consider various factors such as styles, types, colors, graphics, shapes, and fonts at this stage.
Common Logo Design Styles To Choose From are:
There are broadly 6 types of logo design styles that are popular. Let’s check out:
Classic – Classic logos have a longer lifespan and are more likely to be relevant for a longer period of time.
They are known for their straightforward appeal, and they give a message of trustworthiness and certainty to the target audience.
Old-School – Hand-painted illustrations in colors of beige and brown are commonly used in logos with an Old-School look.
The Old School logo style has always been popular as they remind of bygone eras, evoking feelings of nostalgia in the minds of those who see them.
Minimalist – A minimalist design is distinguished by ample white space, little embellishments, and simple lines, all of which contribute to its sleek, trimmed appearance.
You may convey a message to the public with a minimalist logo, indicating that your business is hip and current, and has a nice and clean taste.
Unconventional – If your core audience is made up of youthful, fun-loving people, you might want to explore using quirky logos with a wacky design.
Logos with illustrations or symbols that convey a sense of positivity and friendliness are common under the unconventional style.
Homegrown – When you pick a Homegrown logo, you are sending a clear message to your target audience.
This design, interestingly, may be blended with other styles, such as Classic or Old School, to increase its effect.
You tell your target audience about your brand’s unique personality and your decision to prioritize handcrafted quality.
There is no such thing as ‘right’ or ‘wrong.’ All you have to do now is choose a design philosophy that is right for your company.
6. Choose the Type Of Logo Structure For Your Business
Choosing the right type of structure for your logo involves combining excellent graphics and conveying the perfect message for your customer.
Here, you are attempting to structure the various aspects of your business condensed into a tiny and basic design.
This will be used in a variety of situations (business cards, marketing material, website design, and more). Hence choosing the right type of Logo structure is critical.
There are seven different sorts of logos, and you must decide whether a certain form of logo would be appropriate for your brand’s identity or aesthetic tastes.
If your business has a long name, you might want to consider a letter mark logo. You’ll be able to build a basic, streamlined design that’s easy to remember using this method.
You may effectively combine minimalist logos with letter marks and benefit from both of their simple appeals.
You may just use your company name as a logo as long as you instill some persona in them.
If your company has a fantastic name that is linked with a high recall value, you may use watermark logos to your advantage.
Customers will be able to recognize and remember your brand if you use a combination of symbol marks and wordmarks.
It is entirely up to you which certain logo symbol to choose – however this should be based on your business’s preferences and tastes.
An abstract logo has its distinct personality, as well as portrays a modernistic appeal.
You may get your business to be identified with a distinctive and unique sign with an abstract logo.
Using mascot logos makes it easy to give a brand a personality.
Such logos are colorful and include images of comical characters, giving your company a more lighthearted and approachable feel.
Any people, animal, recognizable items, or anything used to symbolize a group with a similar public identity, is used as a mascot.
Texts that are integrated into a symbol or image are called emblems. You may use it with an old-school style by using emblem logos to make it more attractive.
7. Pick the Colors For Your Logo
The correct logo colors can help you emphasize your business’s strengths and attract the right consumers.
It is well-known that color psychology states that colors influence our emotions and behavior.
Yellow is a happy color, while green is relaxing, certain colors have a discernible effect on customers while others do not. Yes, yellow will give your brand a young and welcoming appearance.
Here are some common physiological effects of colors – you can use them in your logo design to induce the feeling/feelings you want to associate your business with.
You can use one or a combination of colors depending on your style and preference.
- Red – energy, strength, power, courage
- Blue – loyalty, trust, stability, confidence
- Orange – excitement, fun, haste, action
- Yellow – cheerfulness, happiness, joy, optimism
- Pink – caring, hope, sensitivity, friendship
- Purple – luxury, creativity, mystery, ambition
- Green – harmony, safety, balance, growth
- Black – strength, wealth, style, elegance
8. Select the Font For The Logo
Logo fonts have the power to create or ruin a logo design. When it comes to telling your brand narrative and amplifying the effect of your logo, choosing the appropriate font is crucial.
There are several various sorts of fonts and font families to select from, each with its brand narrative.
Choose a font style and type that complements the logo you’re creating.
Are you looking for a contemporary, minimalist logo? Then you should use a sans serif font for your logo.
Do you want a more conventional and timeless look for your logo? Choose a serif font.
You may also change and adjust it in a variety of ways to create your business’s distinct identity unique.
It’s crucial to choose the correct font for your logo, so take your time and choose the one that’s ideal for you.
9. Highlight Your Competitive Business Advantage
If you have made it this far here is one critical final thing to keep in mind – to identify what is better for you than your competitors.
What you have to do is be able to describe that effectively with words or letters, symbols or abstract graphics, pictures or signs – any combination. This will give a boost to attracting new customers.
The logo is crucial in presenting your brand identity. It is because the logo is the first thing a potential consumer sees, and it immediately conjures up an image of your business in his or her head.
As a result, creating the ideal logo to distinguish your business from the competition is critical.
10. Finalizing your Business Logo
If you’ve ever dealt with a professional logo designer, you’ll know that they never simply give you one choice. Try out a few different logos and get feedback
A feedback form may make the process of evaluating your logo selections go more smoothly.
To create your perfect business logo, try to gather input from your clients, potential targets, friends, coworkers, and so on.
You should be able to recognize which one feels right for your brand after 2-3 rounds of meetings and feedback.
Where to use your Business Logo?
After you have finalized your logo, the next step is to incorporate it into your website design, business cards, package design, and other branding materials.
Here you also have to pay attention to every minute element such as the color scheme, fonts, shape, and more to match your website to get the most out of your logo design.
Doing this will help you make your business stand out from the crowd. When you invest in your branding, you provide your business with the tools it needs to succeed.
A logo is very successful only when it is simple to remember, stands out, seems professional, and delivers your brand message to potential customers in a seamless manner.
Also, It should be designed so that it can be added in any size, based on your need. If you want you may split down the designing process into sections and consider each one separately.
Finally, your logo must instantly express who you are and what you do. When it comes to reducing your brand to a single mark, there’s a lot to consider from concept to implementation – all of which we have discussed above.
We are sure that you will be able to create a catchy logo for your business by just following our simple 10 steps guide.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.