Greeting card business is perfect for those who enjoy creativity and want to turn their creative minds into a successful venture. A greeting card is an illustrated piece of card or high-quality paper featuring an expression of friendship or other sentiments.
Greeting cards are a billion-dollar industry now. People need it for plenty of reasons like birthdays, anniversaries, and as well as for a business reason. Greeting card making business is a fun-making, feel-good business and can be initiated with comparatively low startup capital on a home-based basis.
Is Greeting Card Business Profitable?
The greeting card business is expected to grow in the coming years. The present greeting card business industry is worth over $7.5 billion annually and as per industry experts, it is poised to have more growth.
7 Steps to Start a Greeting card Business from Home
1. Understand the Market
Making Greeting Cards is a dynamic business. The trends change fast. You must conduct detailed market research on the latest demand of local as well as on the online market.
2. Learn Types of Greeting Card & Select your Niche
There are several types of techniques available to make a greeting card. Such as rubber stamping, calligraphy, origami, paper cutting, hand-printed, with sand and color, living, pop-up cards, and musical cards. Apart from these, digitally printed cards are now having an increasing demand for their decency.
Consider your skills and as well as target consumers when determining the card types. You will need to focus on two segments. One is standard pre-designed cards and the other is customized for your client’s specific requirements.
Consider your skills and as well as target consumers when determining the card types.
Apart from these, digitally printed cards are now having an increasing demand. Consider your skills and as well as target consumers when determining the card types.
You will need to focus on two segments. One is standard pre-designed cards and the other is customized greeting cards as per the client’s specific requirements.
3. Create a Business Plan
Take some time off and start writing a business plan for your card making business. This plan will help you to understand your strengths and weaknesses while starting and running the business. Your business plan must address the following aspects:
- Target market
- Where you are going to sell – offline, online, or both.
- How big is the market locally
- Marketing Plan
- Financial Plan
4. Purchase Equipment for Greeting Card Making Business
When you have selected what cards you will be making and selling, you will need to gather several accessories for your greeting card making business. For digitally printed cards you will need to have computers, scanners, designing software, and high-quality printers.
You can also outsource the printing arrangement. For other types of cards, you need to source beads, colors, blank card paper, and different craft making items. You will find these materials from the local wholesale shop or you can go for online purchase.
5. Select a Business Name
Choosing a catchy and unique business name goes a long way in creating a brand. The name should be relatable and customers can easily identify with your products and services. Check this guide to know more about steps to select a proper business name.
6. Envelope for Greeting Card Making Business
Give special attention when choosing several envelopes for your greeting card making business. Consider the standard sizes and colors. Your cards should fit into envelopes properly. The most common sizes of envelopes are A7, A6, A2.
7. How to Sell Greeting Cards
Card writing is also an important factor in a card making business. Go for contemporary, creative writing that reflects the thoughts and feelings people generally want to communicate with others.
Make some sample greeting cards to show your customers. You can keep your card in local bookstores, craft stores as a consignment basis. You can contact retailers to supply your cards as a wholesale basis.
There are also huge demands incorporates and business houses for greeting cards. You can contact those businesses who need to stay firmly established in their client’s minds, such as doctors, insurance agents, high-value retail brands, and any other business houses. Send them the greeting card of your own that explains your business and creativity. And then follow up for an appointment to show your greeting card portfolio.
Go for an online presence. Create a website with an online order system. Offer some discounts, tips, or news as an incentive to your customers for online purchases.
Frequently Asked Questions:
How Much Does it Cost to Start a Greeting Card Business?
You can start greeting card business with as low as $1000 if you starting on a small scale at home. However, it can rise to $10000 if you plan it on a larger scale. The costs mainly include sourcing product sourcing, design sourcing, manpower hiring, and promotional costs.
Do you need Any Software?
To deliver high-quality greeting cards relevant software comes in handy. You can create, print, and send high-quality greeting cards with a few clicks of your mouse. There are thousands of ready to share templates. And also you can customize them. oNE of the most popular free greeting card software are Adobe Spark, Canva, and Movavi.
As your greeting card making business grows, you can apply for a Patent and Copyright License. You will need to submit the designs along with your company name with a specific application format with fees.