Pet photography is a business for pet lovers with a passion for photography. Running a pet photography operation from a home studio is a self-rewarding business. Pet photography is a fast-growing and super fun genre of photography.
Many people wanting to celebrate animals and the role they play in our lives. Every owner of the dogs, cats, reptiles, birds, and fishes can all be your potential customer. Providing high-quality portraits in competitive pricing is the key focus area in this business.
Steps to Start A Pet Photography Business
You can offer a range of services such as Portrait sitting in the studio, or in the client’s location or in an outdoor location. You can also offer pet videotaping services, complete with music, titles, and special effects. Full-time or part-time, operate the service on a mobile basis.
1. Things To Consider Before Starting Pet Photography Business
- Pet loving attitude: Are you really a pet lover? Pet photography is messy, dirty, and at times incredibly frustrating work. You need to be comfortable with being jumped on by Great Danes, pawed by pugs, and scratched by cats. You also need to be exceptionally patient.
- Location Matters: Your operational area matters. Check the pet population and general attitude towards the pet. Do people see dogs as “just dogs” or are they part of the family or substitute children? Check the amount of disposable income the average pet owner has, and the general cost of living.
- Well-equipped manners: Are you well-equipped with tools, equipment. and accessories? Pet photography is similar to sports and wedding photography in the sense that if you miss a moment, it’s not likely to be repeated. Get to know your equipment back to front before you start charging for your work.
2. Pet Photography Business Plan
Crafting a business plan is most important. Decide the ownership pattern and accordingly obtain registration. For a small business, the proprietorship is the best option. Talk to a small business consultant about the tax regulations of your state.
Keep a dedicated space for your home-based pet photography studio. Space must contain a reception area, photo gallery, office, and photo shooting space with backdrops.
Determine your mission statement. Write down the objective of the pet photography business with clarity. Financial planning is also a must. Major fixed cost investments are the camera and equipment. Variable cost includes manpower cost and marketing expense. Determine your target niche and how you will going promote the service. Calculate the break-even point and approximate rate of return.
3. Different Products & Services In Pet Photography
You can offer a variety of services to meet your client’s requirements. Specify every product and service on the brochure clearly. It will help your client to take the decision of different settings. Such as studio sessions, home sessions, or outdoor locations.
#a. Formal Studio Portrait: You can offer an excellent studio portrait service with a pet-friendly atmosphere. Your studio must be equipped with a variety of props and backdrops. You can provide some immediate digital images for your client’s likeliness.
#b. Outdoor Location Portrait: Sometimes pet owners prefer the photoshoot at their location like home or outdoor places. Your equipment must be transported, staged, and broken down. You must keep in mind the different pricing for this. In this case, you will need to have assistants.
#c. Creative Photo Frames: You can offer a large number of creative frames. Such as bamboo made, wooden, metallic, canvas gallery wrap, photo albums, and even glass frames. This will help you in generating more revenue.
#d. Videography: Video clipping is another way to get extra profits. You can offer pet videos complete with music, titles, and special effects.
#e. Different Printed Items: You can also offer a wide assortment of products that customers can have their pets’ photographic images transferred into the key tags, greeting cards, calendars, mugs, hats, T-shirts, sports bags, and bumper stickers.
4. Equipment For Pet Photography
Good quality pet photography equipment is a must if you want to serious business. You will need several digital cameras, tripods, reflectors, and a variety of lenses and flashes should also be a part of your inventory.
You will also need a backdrop stand and backdrop material for indoor work. Props are often useful when composing shots. Procure some attractive toys for pets. You will need to know how to use lighting, lenses, flash, shutter speed, angles, and poses to capture the most detailed images possible of your subject.
5. Pricing For Pet Photography Business
Fix the pricing carefully. Some photographers charge a sitting or session fee, but the majority of their income tends to come from offering high-quality prints or digital images for sale. Options may vary, but generally, a photographer offers several packages at different price points with prints of various sizes. Rates can vary widely based on experience, location, and options included.
6. Promote Your Pet Photography Business
Create your pet photography blog as an effective marketing tool. Start promoting your business locally. Regional pet publications are one of the best options for print marketing for pet photography. Give advertisements on local yellow pages. Many larger cities have dog magazines that highlight a broad range of topics including informative articles important to dog owners. Advertise with them.
The best places for displaying your business are a dog daycare, groomers, and boutique pet stores. Partnering with pet service-related businesses is a great way to find clients with disposable incomes. Setting up a booth at one of the pet-friendly events is the best way to have your work in front of your target market.