The t-shirt printing business is now a multi-billion dollar industry, and it can be relatively inexpensive to start as a small-scale venture. If you are passionate about the clothing industry and have a creative bend of mind, starting a T-shirt printing business might be the perfect venture to start.
There are many ways to print t-shirts and prospective entrepreneurs must first investigate the market before investing in a print method.
Screen printing is a longer learning process than other methods but is the most cost-effective for large orders. Heat-transfer and digital ink-jet printing methods require less training but print slower and are best for small quantity orders and single shirt sales.
T-shirt printing operations do not require a lot of space and can be run from home or in a spare room. Your business success depends on adequate preparation, whether you are running it online, at home, or from a commercial location.
10 Steps to Start a Home-Based T-Shirt Printing Business
1. Do Your Research For T-shirt Printing Business
Make sure you are knowledgeable about the clothing industry. Investigate your market to decide which shirt-printing method is right for you. Get an understanding of how the business works. Target a specific section of the market for your t-shirts.
Do some research on t-shirt companies that are doing good in the market and try to learn more about the business.
2. Select a Niche
If you are a beginner, it is wiser to start targetting one kind of t-shirts. Select your target audience and accordingly create designs suitable for them. As an example, you can create t-shirts with motivational captions imprint on them. Don’t try to attempt multiple niches like big companies selling all kinds of t-shirts. There is a risk of getting lost fighting with big players.
3. Design your T-Shirt
The degree of success of the t-shirt business will largely depend on the quality of the design you create. Do extensive market research and find out the recent trends which are doing good business at present.
It is extremely critical to choose what kind of buyers you aim to cater to and their buying choices. You also need to be very careful not to be penalized for copyright and trademark infringements.
4. Print T-Shirts
If you are starting with less budget, manufacturing t-shirts of your own may not be the right way to start. The best way is to hire print-on-demand companies and do the job for you.
There are plenty of t-shirt printing companies that will print your designed t-shirt and ship the products to buyers in exchange for a commission. You can get in touch with companies like Printify, Zazzle, Printful, etc, and get the job work done for you.
5. Prepare Business Plan For T-shirt Printing Business
Before you get started, have clear ideas of what you plan on doing. Decide the factors like what kind of t-shirt you plan on selling. who will be your target niche? Whether you will go for only online market or you will be aiming to sell in the store. Take some time off and write down a detailed business plan for your t-shirt printing business. You can take the help of free business plan templates to make the job easier.
Plan a marketing strategy with the help of small business advisors. Identify your brand values, mission, objectives, strategies, goals, and long-term mission.
6. Select a Business Name for your T-Shirt Business
If you want to start a full-time offline business out of t-shirts, selecting a proper business name is extremely critical. Your business name should reflect your business philosophy and vision.
However, if you are aiming to only create and sell t-shirts online on marketplaces, you can skip thinking too much about this aspect.
7. Calculate the Cost of T-shirt Printing Business
Estimate the cost of startup capital to start your t-shirt printing business. You need to calculate the machinery cost, manpower cost, raw material, and promotional cost in majors.
On average, the initial cost of starting a home-based t-shirt printing business will be a minimum of $1,000. If you compare with any other related business ventures like sewing, alterations, and embroidery the investment needed is less.
8. Make your T-Shirt Business Legal
If you want to make a living out of the t-shirt business and want to build a brand in the near future, it is advised to form a business structure for your organization. If you are from the United States, you can form a proprietorship or an LLC to start with.
You also need to apply for the required licenses and permits for starting and running your t-shirt business. Check with the local authority for the appropriate permissions you need to run a t-shirt printing business.
9. Equipment for T-shirt Printing Business
If you are planning to manufacture t-shirts of your own, the first important thing is the machinery. According to your plan to purchase proper machines for your t-shirt printing business. Check the prices from different manufacturers.
Check on-site warranty period and training. Check the client testimonials before furnishing the final order. You may use your home computer, but it will require a professional graphic arts program and a printer.
The second most important thing is the raw material. While you will be making customized printing client’s specification requirements should be the final words. In case of making your own brand consider having better quality t-shirts for printing.
Hire skilled and experienced manpower for your t-shirt printing business. In product business quality assurance leads to generate satisfied customers. It means growing the business.
10. Promote Your T-shirt Printing Business
Promote your business offline and online. You can start selling by establishing a business relationship with local retail owners. Establish your own distribution retail network. Concentrate on institutional sale with customized t-shirt printing
Establish your own website, featuring all the products with price and MOQ. Creating an online store will surely capture more customers.
Find smart ways to balance paid promotions with free promotions to create an excellent marketing strategy. Ask satisfied customers to refer you to other prospects, to help grow your business. Be passionate about your t-shirt printing business. Your passion will definitely show in your brand image
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.