Perhaps you’ve had this dream to start your own business but always held it back due to lack of funds. What if we told you that you could start a business with virtually no capital expenditure? That is what is great about affiliate marketing; it’s probably one of the easiest and most inexpensive ways of making money on the Internet without necessarily needing much of a budget to start.
In this article, we are going to walk you through everything you need to know to get an affiliate marketing business up and running with little to no money. If you’re a total beginner or simply trying to add a few dollars online to the old household income, this is the step-by-step guide that’ll help get you started. So let’s get into it.
What is Affiliate Marketing?
Affiliate marketing is an easy concept. You get other people’s products or services advertised, and when they buy via your special affiliate link, you earn a commission. You are considered a middleman between the product creator and the customer.
The best part? You don’t have to create your product, handle customer service, or even manage your inventory. All you need is to be able to promote products and drive traffic to your affiliate links. Sounds easy, right? Let’s break it down step by step.
8 Steps to Earn with Affiliate Marketing
Step 1: Choose Your Niche
First, you need to select a niche in affiliate marketing. The word niche in dictionary terms means a special area of interest. That can be what you were planning to do, such as sell “health products” or focus on “weight loss for busy moms” or “vegan fitness.”
Why do you need a niche?
- It lets you stand out in the market.
- Selecting a niche makes it easier to target that specific audience.
- It lets you become an expert in your niche area.
How to select a niche:
Reflect on your interests, hobbies, or expertise.
- Find out what people are looking for online.
- Look for niches that have a high demand but low competition.
- For instance, if you like cooking, you could focus on “easy keto recipes” or “budget-friendly meal prep.”
Step 2: Find Affiliate Programs
Now that you have decided on your niche, the next thing is finding affiliate programs. Affiliate programs are a collaboration between you and the company or the product creator.
Where to look for affiliate programs:
- Amazon Associates: The best for starters, as they offer a large variety of products.
- ShareASale: A well-known network with thousands of affiliate programs.
- ClickBank: Best suited for digital products such as e-books and online courses.
- CJ Affiliate: A trusted platform with well-known brands.
Tips for choosing affiliate programs:
- Look for programs with high commission rates.
- Check the cookie duration (how long you’ll earn commissions after someone clicks your link).
- Read reviews to ensure the program is reputable.
Step 3: Build a Free Website or Blog
You need a platform to promote your affiliate links to succeed in affiliate marketing. The best way to do this is by creating a website or blog. Don’t worry—you don’t need to spend a lot of money to get started.
How to create a website:
- Use platforms like WordPress, Wix, or Blogger.
- Choose a simple, free theme or template.
- Write helpful content related to your niche.
What to include on your website:
- A home page that describes what your site is about.
- Blog posts that have useful information and affiliate links.
- An “About Me” page to help the audience connect with you.
For instance, if your niche is “budget travel,” you can write blog posts like “Top 10 Affordable Destinations in Europe” and include affiliate links to travel gear or booking sites.
Step 4: Create Valuable Content
Content forms the base of affiliate marketing. The more informative and interesting your content is, the higher the chances that users will click on your affiliate links and buy from the links.
Some of the content you can develop includes:
- Blog posts: Write articles solving a problem or answering a question.
- Product reviews: Give honest reviews about the products in your niche.
- How-to guides: Teach your audience step-by-step on how to do something.
- Create Videos: Develop YouTube videos or tutorials.
Some of the tips to make great content:
- Focus on giving value rather than just selling the product.
- Use simple language. Make your content easy to read.
- Make some visuals, images, or videos.
For example, if your niche is “budget travel,” you could write blog posts like “Top 10 Affordable Destinations in Europe” and include affiliate links to travel gear or booking sites.
Step 5: Drive Traffic to Your Website
Having content, the second most important thing is to get traffic to the website. Traffic is the lifeblood of affiliate marketing; if you don’t have visitors, you’re not going to make any sales.
Free ways to drive traffic:
- Social media: Share your content on Facebook, Instagram, and Pinterest.
- SEO (Search Engine Optimization): Optimize your content so that people find it when they search for related topics.
- Email marketing: Build an email list and send regular updates to your subscribers.
Traffic-driving tips:
- Post consistently.
- Respond to comments and messages to engage with your audience.
- Use hashtags and keywords to make your content more discoverable.
Step 6: Build an Email List
A valuable list of emails for an affiliate marketer is one of the most expensive assets because it allows for the straight promotion of your product to them and keeps up the connection.
How to develop an email list:
- Use free email marketing tools, such as Mailchimp or MailerLite
- Offer an e-book, checklist, or something of value free of charge
- Write a Newsletter monthly at least
- Good tips with an affiliate to refer to and suggest.
E-mail marketing advice:
- Be concise and to the point in your emails.
- Focus on building a relationship, not just selling.
- Include a clear call-to-action in each email.
Step 7: Monitor Your Performance and Improve
When you start promoting affiliate products, track your results so you can determine what is working for you and what is not. Most affiliate programs have analytics available to help you monitor your performance.
What to track:
- Click-through rates, or how many people click on your links.
- Conversion rates, or how many people make a purchase.
- Earnings per product or campaign.
How to better your results:
- Test different types of content and see what will resonate with your audience.
- Explore different affiliate products and programs.
- Ask your audience for feedback to know their needs.
Once you’ve created content, the next step is to drive traffic to your website. Traffic is the lifeblood of affiliate marketing—without visitors, you won’t make any sales.
Step 8: Scale Your Business
Having got started and bringing in some profit with affiliate marketing, it’s time to take your business up a notch; that is called scaling. In simple words, scaling means learning how to add more income while working fewer extra hours.
Scales for Scaling Affiliate Marketing
- Build more content on your website.
- Promote expensive products that promise bigger commissions
- Build multiple niche websites or blogs
- Outsource tasks for content creation and social media handling
Tips for scaling:
- Focus on strategies that have already worked for you.
- Invest some of the earnings into paid advertising or tools.
- Continue by being consistent and acquiring new skills.
Conclusion: You can start an affiliate marketing business with almost no money, which is more than possible. Implementing these steps means being able to build a profitable online business that generates income passively for years.
It does not happen overnight. Time, patience, and consistency are the requirements for successful affiliate marketing. However, having a good mindset and an appropriate plan will help you reach your financial objectives and develop a business to suit your lifestyle.
Bonus Tip: Never be afraid to ask for help or learn from others. Find your online communities, follow successful affiliate marketers, and keep on educating yourself. The more you know, the better you become. Now go out there and start your affiliate marketing journey.

Editorial Team at 99BusinessIdeas is a team of experts led by Rupak Chakrabarty with over 25 years of experience in starting and running small businesses. Started in 2010, 99BusinessIdeas is now one of the largest free small business resources in the industry.