Do you want to start a home-based business in the apparel industry? Find here a detailed guide on how to start a profitable garment business from home.
If you want to start a business that you can operate in your spare time, you can consider this business. Additionally, this type of business has numerous advantages.
For individuals who have family responsibilities and want to earn money, starting a garment business from home is an ideal option for them. Hence, the business is perfect for housewives, moms, and even students.
Even, if you have a 9 to 5 job, you can operate this business. Here in this article, we intend to explore how to start and operate this business with minimum financial risk. So, you can initiate the business with fewer mistakes.
Here are the Basic Steps to Follow to Start a Garment Selling Business from Home
1. Find a Niche
As you want to start the business with a small investment, you must select a small niche. As an example, determine whether you will sell the means garments or women’s garments, or kid’s garments.
If possible, check the demographics of your area. Remember, you can only address people around you within 3 Kilometers. It is advised to research the market and gather information regarding the local demand, competition from other players, and pricing. In addition to that, if you are a woman, it is better to deal with the lady’s garments. You can provide comfort to the women clients at the time of buying products.
2. Select the Products
Selecting the right product is somewhere a make-or-break decision. If you offer the right product, you can get success from the very first day. And with the opposite, you may land up with fewer sales in a month.
As you operate the business from home, don’t try to keep lifestyle products initially. Rather, keep the need-based items. In addition to that, try to cater a wide variety to your specific niche. So, you can give choices to your clients.
As an example, if you go with the lady’s garments. keep items like tops, skirts, socks, scarves, jackets, jeggings, leggings, jumpsuits, etc. And the most important, try to offer undergarments. Ladies always prefer buying undergarments from a lady.
3. Find Right Suppliers for Your Home-Based Textile Store
This is definitely a tough job for a startup. Home-based garment business is not about procuring products and selling those items. There are a lot of thoughts you need to put into becoming successful. And definitely, you need to be very clear about what exactly you want.
As you are not producing the products, you must procure items that have good quality. Ensure, that your items don’t bleed colors. Consult with the wholesaler about the MOQ (Minimum Order Quantity). Never buy a huge quantity. Rather try to offer new collections fortnightly if possible.
4. Setup the Home Clothing Store
When you operate the business from home, you don’t need to design the store like a commercial one. However, you must have an arrangement of keeping the materials in an organized way. In addition to that, keep the space neat and clean.
Simply, you can use a steel or wooden rack for keeping the items. Provide sitting arrangements. Consider having enough lights in the room. It is mandatory. Also, provide a broad mirror on a wall. People prefer to check the dresses in the mirror. Have an arrangement of packaging. You will need to give at least a packet for the dresses that people buy from you. These simple actions will definitely keep you standing out from the crowd.
5. Invite People
Selling the item to the first customer smoothly is highly important. It provides confidence to both you and other clients. On an opening day, arrange an evening party. You can offer simply coffee with some other snacks. Just show your collections to them. Definitely, include your friend circle, relatives, and community people.
6. Promote Your Garment Business
Definitely, after running the store successfully for a certain duration of time, you must think about expansion. However, if you don’t have any prior experience in this trade, have enough time to learn the business. Simply, try to understand what you shouldn’t do and what works.
There are several ways you can expand the business. The natural conclusion of a home-based garment business is having a retail store. However, if you want to be as home-based, then also you can expand. And in that case, adding different product ranges will help you in enhancing the sales revenue. You can think about different items in the apparel segment. Some of the most potential items are accessories, handbags, etc.
7. Go Online
If you want to scale up your home-based garment business, creating an online store will help you not only enhance your brand value but also reach more customers. Nowadays, developing an online store is very easy and can be done with very little money.
Pros & Cons of Starting Garment Business from Home
- First of all, you can start the business with a minimum investment. So, you don’t need to arrange a lot of capital for initiating this venture.
- Secondly, you can operate the business from the comfort of your home and with other responsibilities.
- The business allows you to operate on a fractured time schedule as per your specific time hour availability.
- The business has the potential of earning a good profit as the overhead costs are very low.
- At any moment in time, you can expand the business in numerous ways.
- You can’t expect a huge profit and turnover from this type of business.
- As you operate from home, everyone can’t be your customer. You must select a specific niche audience for your business.
Generally, the readymade garments industry includes a wide range of products. It offers specific dresses for women, men, kids, and seniors.
According to the fabric, it includes cotton, silk, and other man-made fibers like nylon, polyester, viscose, spandex, etc. You can find numerous different items like shorts and trousers, denim, hosiery, fleece flats and woolen knits, technical fabrics, and so on.
However, fashion trends cha very fast. The dresses which have immense popularity these days, you may find those obsolete in the next year. And definitely, there will be some new designs, patterns, and styles. Hence, if you want to build a successful garment selling business, you must make yourself aware of the changing trends.
Starting a readymade garment business from home doesn’t demand any type of educational background or experience. So, this is an opportunity any individual can consider earning money from home.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.