Do you want o start a juice bar business? If so, you are in the right place. Opening a juice bar is a lucrative business in the retail food and beverages industry. A juice bar can sell freshly squeezed juices and also synthetic mixes. The current trend and awareness of eating healthy food have increased the market potential of the fresh juice industry.
The Juice bar business is a million-dollar industry worldwide and is projected to grow. Nowadays, a lot of people look for healthy food like fresh juice. Fresh fruit juice is a resource of minerals, vitamins, and energy.
Any individual having a passion for serving others can start a juice bar. You can start this business in two ways. One is by opening your own company from scratch and the second option is opening a franchise outlet of a reputed juice bar brand.
You will find a lot of reputed companies worldwide offering franchise business. Opening your own brand is a better option for people who have previous experience. A franchise is a better deal for beginners.
Here is the 12-Step Juice Bar Business Plan Guide
1. Check Whether Juice Bar Business is Right for You?
No educational background is required in nutrition. However, experience in the food service industry is a plus. A true passion for fresh fruit and vegetables will allow you to get a better response. One must have good communication skills, a lot of energy, and management capability in this business.
Some important considerations are giving full attention to what other people are saying, taking the time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. After all, freshly made juice with a smiling face is the most important factor in this business.
2. Understand the Local Market
Before starting any business, collecting information regarding the demand, trends, pricing, and level of competition is essential. Do some market research. Regional taste of the people matters. It will help you to explore the gaps and plan much better.
3. Create a Juice Bar Business Plan
If you are really serious about building a successful juice bar, it is a must to craft a detailed business plan. Plan about the products and menu list. Determine the inside carpet area of your juice bar. A business plan will help you in arranging startup capital if needed. It is also helpful in creating a roadmap for long-term success in your business.
Calculate your establishment cost with space, equipment, and interior. Apparently, you must calculate working capital costs like manpower, raw materials, and utilities. Fix your marketing plan and promotional budget. Determine your business objective. Write a mission statement clearly. Calculate an expected rate of return (ROI) and break even.
Some of the basic aspects your juice bar business plan must address are the following:
- Startup and recurring costs
- Your target customers
- Pricing strategy
- Where & how do you plan to sell?
4. Name Your Business
A catchy and relatable business name goes a long way toward the success of any business. It holds true for juice bars also. Take some time off and play with words and come up with an attractive name for your juice bar business. Check this guide to learn more about the steps to follow to name a business.
5. Make Your Juice Bar Business Legally Compliant
Check your state law. Register your business first. Every country and state offers different business structures based on the scale of operation and resources. Choose the one that suits you best.
For example, if you are from the United States, forming an LLC will provide you with some legal benefits at some extra cost.
In the food business, it is advisable to consult with a small business consultant. Following the rules and regulations are mandatory. Check the statutory yearly compliances.
6. Find a Location For Juice Bar
Location does matter in the juice shop business. A shop-in-shop establishment is preferred. A location within a mall, supermarket, gym, and cinema hall is good for the juice bar. Good customer service, innovation, high-quality products, and a great location are the key markers of a successful juice store business. On a small scale basis, you can start from a kiosk also.
A stand-alone space is also good for this business. You must ensure the place can secure substantial footfalls to get the optimum profits. A location nearby schools, colleges, swimming clubs, and fitness centers are ideal.
7. Setup Your Juice Bar
After securing the location, the next job is floor planning. This is the most important interior factor for any retail business. According to the amount of space, you will need to draw the lines. Determine the space for juice-making activity, cash counter, storage, washing zone, and sitting arrangements.
A comfortable atmosphere with trendy decoration will attract more customers. Pay attention to in-store branding. Maintain proper hygiene practices. Concentrate on standing operating procedures. Maintain books of accounts on a regular basis.
Choose your company brand name. Try to give it a professional look. Maintain a dress code among the staff. Prepare your promotional tools rightfully. Fix the price carefully.
8. Create a Product Menu For Juice Bar
You can start and run the juice bar in several different approaches. A variety of products definitely increases your profitability. However, in starting, concentrate on a limited number of products. Fresh fruits and vegetables are perishable items. You must source and keep fresh products.
Design your menu with some main course juices. Keep some popular blends. You can sell fresh smoothies and fruit salads. Organic fresh juice has also in good demand. One can also sell some natural fruit-based ice creams and milkshakes. You can consider adding any type of healthy snack.
9. Buy Equipment for Your Juice Bar
According to the plan, order the required equipment for the juice shop. Some of the important ingredients are a blender, mixer, juicer, freezer, etc. You will need to procure cups, cutlery, lids, and straws.
Check below some of the equipment you need to start a juice bar:
- Different types of juicers like multifunctional, and citrus.
- Fruit and vegetable peelers.
- Cash register/point of sale
- Bar counter
- Blender & Shaker
- Ice machine
10. Negotiate with Vendors
Fix the vendors for the regular supply of fresh fruits and vegetables on an order basis. Sourcing from the growers is great. However, commercial vendors can supply a variety of materials in small quantities. Avoid overbuying supplies and always keep your line of supply open.
11. Hire Manpower
In the food retail business, employees play a vital role. Friendly behavior with the ability to take responsibility is a must. Choose experienced staff.
12. Promote Your Juice Bar Business
The most important aspect of running a profitable juice bar business is to market it properly Some of the initiatives that you can take are the following:
- Use every possible way to be aware of the local crowd.
- Publish advertisements in local newspapers.
- Promote online and offline both
- In-Store Retail Marketing (trade promotion) is a key factor
- Consistent service of good quality food ensures repeat customers.
- You can consider some co-branding activity with a fitness center or sports clubs.
- Make your store available on local popular online classifieds.
- Try to get some media coverage.
- Go online by creating a website.
- You can also promote it on social media.
Starting and running a juice bar is presently a profitable business if planned properly. Building a trustworthy brand is the most crucial aspect of long-term business goals.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their businesses.