Skip to content

How to Start a Window Cleaning Business – Ultimate Guide

Do you want to start a window cleaning business? If yes, you have landed at the right place. Here is a step-by-step guide to help you launch your window cleaning venture successfully.

What is a Window Cleaning Business?

A window cleaning business is a service-oriented venture that specializes in the cleaning and maintenance of windows in residential, commercial, and industrial settings. The primary goal of a window cleaning business is to provide professional cleaning services that result in clear, streak-free, and spotless windows.

The core window cleaning service involves the thorough cleaning of windows, including the removal of dirt, dust, water spots, and other contaminants. This can include both interior and exterior window surfaces. You will need a variety of tools and equipment to achieve optimal results. This typically includes squeegees, microfiber cloths, extension poles, ladders, and specialized cleaning solutions.

Why Starting Window Cleaning Business

Starting a window cleaning business can be a strategic and rewarding entrepreneurial endeavor for several compelling reasons:

⇒ High Demand for Services

Windows, whether in residential or commercial settings, accumulate dirt and grime over time. This creates a consistent demand for professional window cleaning services. As property owners recognize the importance of maintaining clean and clear windows, the demand for skilled window cleaners remains robust.

⇒ Low Startup Costs

Compared to many other businesses, starting a window cleaning venture requires a relatively low initial investment. Essential tools and cleaning supplies are affordable, making it an accessible option for individuals looking to enter the entrepreneurial landscape without significant upfront costs.

⇒ Recurring Revenue Opportunities

Window cleaning often involves recurring business opportunities. Many clients prefer regular maintenance to keep their windows consistently clean. Offering subscription-based or scheduled services can provide a steady stream of income for your business.

⇒ Flexibility and Independence

A window cleaning business allows for flexibility in scheduling and operations. You have the freedom to set your working hours, take on as many clients as you can handle, and tailor your services to meet the specific needs of your market. This independence appeals to those seeking a business with a more flexible lifestyle.

⇒ Scalability

The scalability of a window cleaning business is notable. You can start small, perhaps servicing local residential areas, and gradually expand to larger commercial contracts. As your business grows, you can hire additional staff and broaden your service offerings, increasing your overall revenue potential.

⇒ Low Barriers to Entry

The skills required for window cleaning are learnable, and the entry barriers are relatively low. With training and practice, individuals can acquire the expertise needed to deliver high-quality window cleaning services. This accessibility makes it an attractive option for those without extensive formal education or specialized training.

Starting a window cleaning business does not require much training, costs, or skills. However, to make it a profitable business venture, you must follow certain steps.

15 Steps to Start a Window Cleaning Business

1. Identify Your Niche

The first step is to conduct market research and understand the demand for window cleaning services in your target area. Assess the competition and identify your niche. Whether you’ll focus on residential, commercial, or both. A clear understanding of your market will guide your business strategy.

2. Learn the Skills

There is no formal training or even on-the-job experience necessary to start a window cleaning business. There are plenty of online tutorials available about the techniques involved with window cleaning.

You can avail of specialty and technical training which will also cover health and safety guides. This is important to get yourself fully trained and learn the skills required including the usage of cleaning apparatus.

3. Consider Buying a Franchise

One can start a window cleaning company broadly in two ways. One is starting from scratch on your own and the other is buying a franchise of an established window cleaning brand. Though there are some negatives like less controlling power, there are some positives also in purchasing a franchise.

If you are planning to launch a window cleaning business, there are many reputed and profitable franchise opportunities to be considered. Some of them are Window Genie, Window Gang, Home Cleaning Centers of America, Shack Shine, and Squeegee Squad.

4. Register Your Business

As a startup first, you need to decide the business structure of your firm. In starting a window cleaning business, it is advisable to register your business as a sole proprietorship, partnership, or limited liability partnership. Check with local authorities about the requirement of licenses, to start and run a window cleaning business, if any.

5. Name your Window Cleaning Business

Choose a catchy and relevant name for your cleaning business. In addition to this, check whether the domain name is available or not related to the name you have decided. Check this article to know more about naming a business.

Furthermore, do not forget to book a similar website domain URL. If already taken, it would be difficult to create a website URL similar to the business name.

Also, do not forget the availability of the chosen business name with the local Secretary of States’s office or the U.S. Patent and Trademark Office.

6. Create a Business Plan

It is important to craft a detailed business plan prior. A business plan will help you in figuring out the business feasibility and will also help you in arranging finance. Some of the basic topics your window cleaning business plan that must be addressed are as follows:

  • Initial and recurring costs
  • Target customers
  • Pricing plan
  • How do you plan to sell your window cleaning services?

Calculate your startup budget with equipment, manpower, and advertisement costs. Calculate an expected revenue return. Start small but plan big.

7. Arrange Finance

If you are funding your business of your own or from people you know, you can skip this chapter. However, if your business needs funds, the business plan will be critical. Approach banks with your business plan and pitch for funding. You can also approach alternative lenders if your credit score is not below par.

8. Buy Insurance

Obtain insurance coverage for your window cleaning business. General liability insurance is crucial to protect against property damage or injuries that may occur during your operations. Consult with an insurance professional to determine the right coverage for your business.

9. Equipment & Setup 

You will need to have some basic supplies to get started. If you are starting as a beginner,  all you need is a sixteen-foot and a twenty-four-foot along with some squeegees, strip washers, razors, scrapers, soap solution, bucket, extension pole, etc. As a starter, you could get started with as low as $200.

In the initial phase, no space as such is required. You will need to have a computer and a phone. You can initiate the business just from your home location.

If you want your business to succeed, you need people who are passionate about doing a good job and will give your company the positive image you want. A great way to get the best out of your staff is to gain your own experience undertaking the various tasks within your business.

Knowing how to do each job means you’ll be able to train your staff easily, and also gain an understanding of how long each activity should take.

Listed down are some of the basic equipment needed for commercial window cleaning:

  • Squeegee handles, channels, and rubbers
  • T-Bars and sleeves
  • Extension poles
  • Scrapers
  • Cleaning solutions
  • Buckets
  • Towels
  • Belts and holsters
  • Ladders
  • Billing software

10. Fix Pricing

One of the most critical steps in setting up a window cleaning business is to decide on pricing the services. It is essential to check with other local window cleaning companies about their services and the pricing offered.

Start by assessing the scope of the job. Count the number of windows and consider their sizes. Larger windows or those with intricate designs may require more time and effort to clean, impacting the overall cost.

Different types of windows may require different cleaning approaches. For instance, multi-pane windows, skylights, or windows with divided lights may necessitate more detailed cleaning, influencing the pricing.

There are various pricing models  you can consider:

  • Per Pane: Charge a set amount per window pane.
  • Per Window: Establish a fixed rate for each window, regardless of the number of panes.
  • Hourly Rate: Charge an hourly rate, considering factors like difficulty and access.

In addition, you can also consider offering additional services, such as cleaning window sills, screens, or frames, as upsells. These extra services can contribute to the overall value of the job and justify higher pricing.

11. Market your Window Washing Services

Effectively marketing a window cleaning business is essential for attracting new clients and building a strong reputation in the local market. Here are strategic steps to market your window cleaning business successfully:

Cold Calling

Incorporate cold calling as part of your marketing strategy to directly reach out to potential clients. Develop a script that highlights the benefits of your window cleaning services, addresses common concerns, and offers special promotions. Personalize your approach by mentioning specific details about the client’s location or needs.

Develop a Strong Brand Identity

Create a professional brand identity that reflects the reliability and quality of your services. This includes a memorable logo, consistent color schemes, and professional branding materials.

Build a User-Friendly Website

Invest in a user-friendly website that showcases your services, pricing, and contact information. Include high-quality images of your work, client testimonials, and any special promotions you may be offering.

Search Engine Optimization (SEO)

Implement local SEO strategies to ensure your business appears in local search results. This includes optimizing your website with relevant keywords, claiming your Google My Business listing, and encouraging customer reviews.

Social Media Presence

Utilize social media platforms such as Facebook, Instagram, and Twitter to showcase your before-and-after work, engage with potential clients, and share cleaning tips. Social media is a powerful tool for building brand awareness.

Online Advertising

Consider online advertising through platforms like Google Ads or social media ads. Target specific demographics in your service area and use compelling visuals and messaging to attract attention.

Network with Local Businesses

Build relationships with local businesses, real estate agents, property managers, and home service providers. Networking can lead to referrals and partnerships, expanding your client base.

Customer Referral Program

Encourage satisfied customers to refer your services by implementing a referral program. Offer discounts, free services, or other incentives for customers who refer new clients to your window cleaning business.

Distribute Eye-Catching Flyers

Design and distribute visually appealing flyers in your target neighborhoods. Highlight your services, competitive pricing, and contact information. Ensure the design is attention-grabbing to make a lasting impression.

Optimize for Local Directories

Ensure your business is listed on local directories such as Yelp, Yellow Pages, and other relevant platforms. Consistent and accurate business information helps improve your local search rankings.

Vehicle Branding

If you have service vehicles, consider branding them with your business name, logo, and contact information. This provides mobile visibility and serves as a moving advertisement for your services.

Showcase Customer Testimonials

Request and showcase customer testimonials on your website and marketing materials. Positive reviews build trust and credibility, influencing potential clients to choose your window cleaning services.

Offer Seasonal Discounts

Create seasonal promotions or special offers to attract new clients. Consider discounts for first-time customers, seasonal cleaning packages, or promotions tied to holidays and events.

12. Customer Service

Provide excellent customer service to build a positive reputation. Be punctual, courteous, and attentive to customer needs. Encourage satisfied customers to leave reviews, as positive word-of-mouth is invaluable in the service industry.

13. Safety Measures

Safety is paramount in window cleaning. Implement thorough training for yourself and any employees on safe ladder usage, proper lifting techniques, and the use of personal protective equipment. Adhering to safety standards not only protects you and your team but also enhances your professional image.

14. Networking and Partnerships

Establish partnerships with local businesses, real estate agents, or property management companies. Networking can lead to referrals and recurring business. Attend community events to increase your visibility and connect with potential clients.

15. Record-keeping and Finances

Implement a system for tracking expenses, income, and client information. This organization is crucial for tax purposes and for gaining insights into the financial health of your window-cleaning business.

Frequently Asked Questions

What is the Cost of Starting a Window Cleaning Business

You don’t need much capital to start a window cleaning business. doesn’t require a huge amount of capital. If you have one transport van, you can start this business even at $500. Much of the initial cost will revolve around procuring licenses, uniforms, and some basic tools to do the window cleaning job.

How Much You Can Earn as a Window Cleaner

The earnings will depend on the skill and the time hours spent cleaning windows. However, in the United States, most window cleaners make $50 to $70 per hour. So, if someone works for forty hours a week,  ​the income potential can be $72,800​ to ​$104,000​ per year.

What services does a window cleaning business typically offer?

A window cleaning business primarily offers professional cleaning services for windows, both interior and exterior. This includes the removal of dirt, dust, water spots, and other contaminants to ensure clear, streak-free windows.

Do window cleaning businesses clean windows at heights, and what safety measures are in place?

Yes, many window cleaning businesses provide services for windows at various heights, including those in commercial and industrial settings. Safety measures include the use of harnesses, ladders, and other protective equipment to ensure the well-being of the cleaners.

How often should I have my windows professionally cleaned?

The frequency of professional window cleaning depends on various factors, including the location, environmental conditions, and personal preferences. Typically, clients may opt for quarterly, semi-annual, or annual cleanings to maintain the appearance and longevity of their windows.

What types of properties can benefit from professional window cleaning services?

Window cleaning services are suitable for a wide range of properties, including residential homes, commercial buildings, offices, storefronts, industrial facilities, and more. Any property with windows can benefit from the aesthetic and functional improvements that professional cleaning provides.