An individual having experience in laboratory science can initiate diagnostic center business with substantial capital investment. Diagnostic center with pathology is one of the most profitable businesses in the medical and pharma industry. Heightened physician awareness and the increasing patient requirement to avail of high-quality care have increased the demand for the good quality diagnostic center.
Advancement in medical technology, substantial demand, coupled with ongoing standardization of regulation and accreditation, have made this business an attractive investment opportunity for aspiring entrepreneurs. Diagnostic center is a capital intensive business and thus required proper strategy planning prior.
Steps to Start a Diagnostic Center Business
1. Diagnostic Center Business Plan
Crafting a business plan is a must in starting a diagnostic center business. Do adequate research about the demographics of the location where you want to start the business. The most important thing is deciding what are the services you will going to offer in starting.
Check the other diagnostic center and what are the services they are offering and also where is the gap. It will help you in deciding and crafting your list of services. There are several different types of services that you can offer. Such as clinical pathology, biochemistry, hematology, microbiology, x-ray, ultrasound, ct scan, etc.
According to the products you will need to calculate the equipment and manpower cost. Craft a clear marketing and sales promotion strategy. Determine your establishment. Whether you will be starting by having a rental property or you will purchase one. Calculate your startup budget with expected cash flow and revenue return. It is advisable to consult with a small business consultant before starting.
2. Licensing & Registration
You will need to determine first the ownership pattern of your business and need to register accordingly. It will depend on that particular location where you are starting the diagnostic center. Initiating diagnostic center business attract several licenses and permits from the Government’s Health Care Department.
Check the rules of your state where you are going to start the business. It also needs several different educational qualifications. If you have that, is well. Otherwise, there are options to hire an employee with that particular qualification.
3. Setup & Equipment
Selecting the right location is definitely crucial in getting success in this business. While you are starting the business with a lease or rent property, check the agreement carefully. Enough parking space is required outside also. Consult with an interior expert who has experience in this field to create interior floor planning and designing. Generally, you will need to accommodate the specific spaces for reception, cash counter, back office, waiting for lounge and specific spaces for several different tests.
There needs to be a stable source of electricity. If the power source is subject to interruptions or maybe not working for long periods, a generator should be provided to power important equipment and to permit work to continue.
Your diagnostic center should be air-conditioned. Electronic equipment and instruments depending upon optical filters and diffraction gratings for operation, such as spectrophotometers and ELISA plate readers, are susceptible to high temperatures and high humidity.
You will need to have customized admin software to maintain customer data and accounting.
You will need to gather the needed laboratory and other equipment. According to your plan purchase the required equipment from reliable suppliers. Equipment plays a major role in diagnostic center sales promotion activity. It is obvious, modern and technologically updated machines will fetch more client. You will need to have a refrigerator, balance, microscope, centrifuge and other required glassware. Apart from these, according to other specialized services like ECG, EEG, X-Ray, and others you will need to install that particular machinery.
In starting a diagnostic center business, it is important to have a manpower resource planning. Broadly there three types of manpower are required. First one is technical personnel, second is administrative and the third one is marketing personnel. A solid plan is required to run every department smoothly. Hire only skilled and experienced professionals. As this is a medical service industry, quality manpower plays an important role.
5. Promote Your Diagnostic Center
Promote your business offline and online both. You can also establish a 2 to 3 collection center at other different potential locations. Quality services with precise results along with extensive promotion are the key factors. Publish some local newspaper advertisement.
Advertisement on local television channels and radio also are an effective way of marketing. Also, you can have tie-ups with hospitals with specific services. Competitive pricing with on-time delivery is one of the most important factors in getting success in diagnostic center business.
Create your online presence with the details of the services that you offer. Doorstep sample collection and report delivery system is also an effective way to get more clients for your diagnostic center.