Do you want to start a digital marketing business from scratch from home with no previous experience? Here is a completed stepwise business plan guide to start this business with legal requirements, costs, and much more.
As more digital marketing companies and organizations have now started to go online and are focusing on internet marketing, it’s now a war online on how one will sell a product on the internet.
That’s where a digital marketing agency has to play a role. You as a digital marketer will have to shape up the online game for the company so that it can sell more products or services online.
Not only products or services, but the concept of digital marketing is also quite wide. You will help companies to become brands on the internet. If you are one of those confident about making it big in the digital world, here’s a quick guide on how you can start your own digital marketing agency.
13 Steps to Start a Home-Based Digital Marketing Business
The marketing and advertising budgets on digital platforms have seen a massive rise in the last decade, and every company wants to sell online. So, don’t lose out on this growing market where you can successfully flourish your digital marketing agency.
Here are the essential steps to open a successful digital marketing agency:
1. Skills & Experience
The first step is to get trained in digital marketing. You can either learn from a local reputed institute or online. There is a wide range of digital marketing courses available online. Get enrolled and learn the various aspects of digital marketing subjects.
However, to be a skilled digital marketing professional, training is not sufficient. There are many aspects of this career that can’t be taught but can be gathered with some experience. It’s highly recommended that you work for some other firm or agency for a couple of years to understand the nuances of digital marketing. In time you will understand what it’s all about, what clients need, and how agencies cater to their demands.
- Designing Online Ads
- Social Media Management
- Online Marketing
- Online Promotional Tools
- Advertising Budget Allocations
2. Understand The Need
You need to understand what your customers want and work on your delivery efficiently. Digital marketing is broad, but properly understanding what the market wants will help you to target clients. As a new agency, you first need to find clients, and if you can offer what they need, you are halfway there to your contract.
3. Select Digital Marketing Services
Based on market research and your personal expertise, it is time to choose the types of digital marketing services you are going to provide to the customers. There are a lot of specialist areas that you can consider to start with. Some of the popular ones are listed below:
- Web design
- Web Development
- SEO Services
- PPC Services
- Content Writing Services
- Content Marketing Services
- Social Media Marketing Services
- Email Marketing Services
- Lead Generation Services
If you starting new, it is advised to start with one or two areas and when money starts coming in, you can consider scaling up by hiring specialists.
4. Select a Business Model
It is essential to plan how you are going to run the business. Broadly there are two ways of starting a digital marketing business for beginners. One is operating from home and the other is from a small office. If run from home, your team members will operate remotely. On the other hand, you can hire manpower locally if the business is operated from an office.
It is advised by most experts, it is wise to start from home for beginners. This is mainly because you will save a lot of money in terms of office rent.
5. Create a Digital Marketing Business Plan
The next step in initiating a digital marketing company is to write a business plan. If you are starting small, you are not needed to write a long detailed plan document. A two to a three-page business plan is enough if you are launching a digital marketing agency from home with little money. Some of the topics that one must address in the business plan are the following:
- Initial & recurring costs
- Target customers
- Services offered
- Pricing plan
- How do you plan to promote the digital marketing services of your company?
6. Naming You Digital Marketing Agency
Naming a business may require a lot of time and patience, but naming it right is going to be worth the effort. As a digital marketing agency, with the right name you can make a huge impact on your entire digital business. After you are set to go with a name, make sure that the same is available as a domain with .com at the end.
7. Arrange Funds
Starting an agency from scratch will need some money. If you have saved enough, well and good, but in case you haven’t, don’t worry. With so many good financing options, you can start your digital marketing agency with a shoestring budget at almost zero interest rates.
Make sure that your business plan has the necessary reasons to convince customers why they should choose your digital marketing agency and how will you help them accomplish a competitive market in the digital marketing industry.
8. Use Your Work As Your Digital Marketing Agency’s USP
You can now use your own experience to market yourself. The work you have done all these years is going to be the USP of your own digital marketing agency. Remember clients won’t ask for the skills, they want results. So keep a portfolio of your already done assignments handy.
9. Legal Compliances
Make sure that your agency is following the right business structure and that you have your licenses approved. As this is a digital business you will need a lesser number of licenses and permits, but monetary transactions have to be legalized for them to be taxed.
For example, if you are from the United States and planning to launch a digital marketing agency, experts suggest forming an LLC can be a good option. This type of business structure not only helps in protecting personal assets but also makes the filing of annual taxes much easier.
If you are yet to go through the legalization process, there are agencies that do that for you at very minimal charges.
10. Hire The Right Minds
Be very selective while hiring any staff. Digital marketing needs sharp skills and creative brains. It is recommended to go for the tech-savvy and societal people. You can anyway teach the skills, but won’t be able to change their personality. So, screen your candidates properly in terms of equitability and outer knowledge before finalizing the one.
Some of the key manpower that you need to hire depending on your service area are the following;
- Digital Marketing Manager
- SEO Manager
- Social Media Marketing Manager
- PPC Manager
- Content Marketing Manager
- Affiliate Marketing Manager
- Email Marketing Manager
- Web Development Manager
11. Approaching Clients
It’s a game of building your network and clients. As you grow with your numbers, things will keep on multiplying but remember you have to deliver standard work. As a digital marketer, it’s important for you to bridge up the client’s demands and your quality of services.
**Pro Tip – Create and send proposals across companies and quote your digital marketing specialities at competitive price points.
12. Setting Up The Fees
Don’t be too up to the market or down when it comes to pricing. Be rational about what you will charge and emphasize more on the quality of your service. Always remember that companies will be ready to shell out anything if you can deliver a top-notch performance with maximum conversions.
**Pro Tip – Engage your customers, get social, take up complaints and keep the feedback coming from people. Listen to what they say about your service.
13. Have a Marketing Plan
A crucial part of setting up a successful digital marketing agency is going to finding clients and creating your network. Creating a website is a must in this business. It’s a service industry, so marketing your own agency is very important for you to succeed among your peer agencies. Take up good work, maintain your quality with what you do, work on a client-first basis, and take the help of promotional tools to reach out to newer clients.
The growing demand for good digital marketing services will keep expanding. The prospects are broad, and a quality digital marketing agency can never be easily replaced.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.