Want to start a face painting business from home or on a small scale? If YES, find here a detailed business plan guide to start a face painting company with investment and cost.
As a skilled face painter, you can truly earn a lot of money. Broadly, face painting comes under the body art segment. And it is an ancient practice of human civilization. Nowadays, face painting has gained huge popularity at children’s parties, birthday parties, summer camps, etc. And a professional face painter can earn a lot of money by providing the painting service.
Since it is a creative art, becoming a successful face painter demands adequate skill and a lot of patience. In addition to that, you must have a passion for making others beautiful. There are several ways you can start this business. Depending on your investment capacity and market potential, you must explore the right business model.
Here are the 10 Steps to Start a Face Painting Business
1. Get Trained
Definitely, painting human faces need specific skill and expertise. And even if you are born with creative talent, then also you need a professional training. So, find out the reputed schools or institutes that provide face painting training. And attend classes. It is a must.
And also, start practicing. Initially, you can try it with your friends, relatives, and neighbors. It will help you in getting confidence and improving your performance within a short duration of time.
2. Do Market Research
Before launching your business, it is essential to know more about the demand and style trends of face painting locally. Do market research and gather information regarding the level of competition from existing business owners, and their pricing structure. All this information will help you in finding the gaps that exist in the market and accordingly plan your face painting business.
3. Select a Niche
Broadly there are 3 types of face painting business models as listed below:
a) Face Painting Shop
Definitely, this is one of the best business models in the industry. And also, it needs moderate startup investment initially. For establishing a shop, you will need to secure a retail location first.
First of all, ensure a location where no other same shop is nearby. Generally, locations nearby salons, clubs, shopping malls, and departmental stores are the preferred ones.
After securing the space, you will need to obtain business permits, registrations, etc. Then go for comfortable and effective interior decoration.
It is better to ask an interior professional to craft a floor plan. Typically, a face painting shop must include a paint area with mirrors and chairs, a waiting lounge, and a cash counter.
And finally, you will need to procure the painting supplies. Some of the essential supplies are colors, different types of brushes, hair clips, cotton balls, towels, glitters, etc. If you want to hire manpower then hire only skilled employees. Because the goodwill of this type of business highly depends on the quality of work and overall behavior of the painters.
b) Mobile Face Painting Business
If you want to start this business with comparatively less investment, then you can consider initiating on a mobile basis. In this model, you need to put hard effort into advertising.
As you operate the business from home, it allows you to eliminate the cost of a retail establishment. And you will be supposed to provide the service at your client’s doorstep.
However, you must have a transport arrangement of your own. And you will need to invest the dollar in procuring the necessary supplies. Though the business requires fewer funds, it requires good promotion and networking skills. You must build a good rapport with the party planners, event planners, and modeling agencies.
c) Face Painting Stand
If you want to start this business as a means of self-employment, you can consider opening a face painting stand. Apart from the necessary supplies, you will need to have an umbrella stand, folding chairs, and a good mirror. And with these few items, you are on.
On bright summer days, you can open the stand at any location that you think is perfect for your business. Generally, tourist places, beach areas, nearby watersports, and amusement parks are the perfect location for this type of business model.
4. Create a Business Plan
It is essential to write a business plan for your face painting company. If you are planning to start from home, a 2 to 3-page plan document will be enough. Some of the important topics your face painting business plan must address are the following:
- Initial and recurring costs
- Target customers
- Pricing plan
- How do you plan to promote face painting services?
5. Name your Business
Find an attractive name for your face painting company. Make a shortlist of names that are relevant to the services you are planning to offer to customers. Select a name that customers can recall whenever they need face painting needs
Read: How to Name a Business
6. Register your Business
For the hassle-free running of the business, it is essential to register your business. Every state and country provide a wide range of business structure under which you will run your business. Select the most suitable one based on your size and scale of operation.
For example, if you are from the United States, forming an LLC provides you with some added benefits like protecting personal assets and helping in the easy filing of annual taxes.
7. Face Painting Business Permit & Insurance
Human face painting includes hygiene and safety issues. And federal laws vary depending on the specific location. Before initiating this business, you must check the local laws and bylaws.
And according to your business model and style of functioning, obtain the business permit and license whatever is required. Also, consider buying business insurance. It will protect you and your company both from unwanted mess and damage.
8. Buy Face Painting Supplies
You will need to buy face-painting items to do the job. Some of the essential items are listed below:
- Face Painting Kits – Check prices at Amazon
- Face Paint Palettes
- Water Tubs
- Wet Wipes
- Spray Bottles
9. Cost & Investment
The cost of starting a face painting business is expected to be in the range of $1000 to $1500. It includes the cost of buying some face painting tools like brushes, paints, sponges, glitter, stencils, cases, etc.
10. Have a Marketing Plan
Literally, there are numerous options you can explore for advertising the face painting business. In addition to that, networking plays an important role in this business. However, a specific marketing policy depends on the specific business model and your functional activity.
In any case, you must promote the business online as well as offline. Regardless of the size of your business, you must have a catchy and memorable name for your business. At the time of selecting the name, check the domain availability. Also, consider creating a business website of your own.
Generally, you can put advertisements on the kid’s related and fashion-related magazines. Also, consider offering initial discounts to your clients. Use social media carefully, Generally, an attractive and informative Facebook page, and some good quality YouTube videos can do a lot in creating awareness among the people who need this service. Initially, you can also consider providing free face painting too.
Frequently Asked Questions
Is Face Painting Business Profitable?
Generally, children, teens, and young adults love having their faces painted. And nowadays, even adults love this on some specific occasions. Face painting is getting hugely popular at birthday parties, themed parties, and summer camps. So, the demand is always there.
There are a lot of colors and accessories available in the market to paint faces. And it is now a fun activity for both children and parents both.
Some of the most growing and potential markets are the USA, Canada, Australia, and the countries in the Asia Pacific region.
How Much Does a Face Painting Business Owner Make?
Presently in the United States, a face painter on average earn anywhere between $100 to $150 per hour. So, if you can do 3 face paintings a day, the earnings per week can be $2100 to $3150. The fees can go up if you are experienced and have created a brand of yourself.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their businesses.