Jeans manufacturing or denim production business opportunity demands adequate knowledge about textile designing and current trends. With proper planning and substantial capital investment, jeans manufacturing projects can be initiated on a small-scale basis. Jeans nowadays are very popular apparel as casual or informal dress among men, women, and kids also.
The popularity and demand both are increasing day by day. In a country like India, the demand for jeans is met through import and domestic production. The unsatisfied demand for jeans is projected to reach 5,908,767 pieces by the year 2022.
Jean’s manufacturing business is financially feasible. Entrepreneurs can expect an approximate internal rate of return (IRR) of 21.31%. In total, the world volume growth will be 4.8 percent, delivering 2024 million units. Over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan, and Bangladesh.
6 Steps to Start Jeans Manufacturing Business
1. Create a Jeans Manufacturing Project Business Plan
Crafting a detailed business plan is a must. Determine what type of jeans apparel you will be producing. There are jeans trousers, jackets, skirts, etc. Whether you will be making only men’s wear or will be catering the whole.
According to the product, you will need to calculate the startup capital investment including machines, raw materials, manpower, and marketing expenses. Determine your marketing strategy.
Whether you will be creating your own brand or will produce the products for other brands. Arrange the finance accordingly. You can also apply for a bank loan. It is advisable to have a project report in hand. These specific steps will not only help you in convincing investors but also help you find the feasibility of the business.
2. Register Your Jeans Manufacturing Business
In starting a jeans manufacturing business you will need to register your business first. If you want to catch the export market then only you have to apply for Export License.
Several licenses and permits are required from the Local Authority. Check these with a small business consultant. Choose an attractive, catchy name for your product. You can protect the brand by registering Trade Mark.
3. Machinery Required For Jeans Manufacturing
There are different types of equipment and machinery you need to purchase. Some of the basic machinery requires are as follows:
- Simple stitching machine
- Chain stitching machine
- Folding machine
- Stain removing machine
- Washing machine
- Cutting machine
- Embroidery machine
- Electric iron
- Lapping trolley
- Printing machine
- Overlock machine
- Logo making machine
Apart from these, you will need to have a computer, printer, and office equipment to run the business.
4. Raw Materials For Jeans Manufacturing
The major raw material required for jeans manufacturing is cotton fabrics dyed and finished in different colours. The cotton fabric used for jeans preparation is usually a hard blue cotton twill, also known as denim cloth. This material can either be imported or locally purchased and used for this purpose as long as it meets the required quality and specification.
Other auxiliary materials required are threads, buttons, rivets, zip, stickers, washing acid, labels, etc.
5. Jeans Manufacturing Production Process
The major unit operations in the production process of jeans are:-
- Raw material checking
- Embroidery work
- Masking and lapping of the fabric
- Cutting and laying of the various pieces
- Arranging and stitching of the various pieces
- Finishing operations like washing, ironing and folding, and packaging.
6. Promote Your Jeans Manufacturing Business
Start selling locally. You may establish an exclusive store for your brand. You can also establish a strong distribution network through the local garment dealer and retailer.
Advertisement and brand promotion are a must for getting success. Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales.
Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy. Creating interest is often considered the most important use of sales promotion.
Choosing the right demographic and addressing them rightfully is an important factor in jeans selling. Always try to be informed about the current trend and fashion. You may register your product with the popular online marketplace.
Create a website and create pages like About Us, Products Page, Contact Page. Use social media carefully to attract the young crowd. You may register your product with the popular online marketplace. Choosing the right demographic and addressing them rightfully is an important factor in the jeans manufacturing business. Always try to be informed about the current trend and fashion.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.