Are you a martial arts professional? And you want to start a martial arts school with a small startup budget? Here is this post, we put every detail and resource on how to start a small-scale martial arts school. Check it out.
Revenue wise martial arts school business is very lucrative. As it focuses on a specialized instruction. Generally, martial arts are the different systems of self-defense. Simply, you can say, it is an art to physically defeat opponents and defend against threats.
Martial arts is a form of self-defense or attack and is a popular sport globally. Even it is a well-accepted form of workout. Among the different types of arts, mixed martial art is the most popular. Although the industry serves a demographically diverse clientele, we can expect a potential market in the industry. The major portion of clientele includes males and youth.
Different Types Of Martial Arts
There are five distinct categories in the industry. These are stand-up or striking styles, grappling styles, low impact styles, weapons-based styles, and MMA (A Hybrid Sports Style).
Striking or Stand-Up Styles
- Krav Maga
- Kung Fu
- Tae Kwon Do
Grappling or Ground Fighting Styles
- Brazilian Jiu-Jitsu
- Russian Sambo
Throwing or Takedown Styles
- Shuai Jiao
Weapons Based Styles
Low Impact or Meditative Styles
- Tai Chi
- Chi Gong based styles
MMA- A Hybrid Sports Style
Finally, this is the most popular. In addition, it gives better revenue. This is a mixed martial art.
7 Steps to Start A Martial Arts School
1. Get Expertise & Skill
Check whether you have the proper qualification or not. You must have the necessary qualifications. However, they vary depending on the province you are starting school. Having a master arts black belt is the must for starting a school. Generally, a black belt is at least very proficient in a style’s techniques.
In many cases, true experts may have degrees attached to their black belts (2nd-degree black belt, for example) or are actually called masters of their art.
2. Craft Business Plan
Alike any business, creating a business plan is most important. You will need to decide how much are you require. Determine your target demographic. In addition, how you will attract clients. What will be your marketing strategy? Set your business goal and plan to reach there. Furthermore, determine your business objective.
You must craft the financial part also. Calculate the startup budget with the working capital cost. And calculate an expected ROI with cash flow.
3. Select A Location
You must find a location to start your school. It is better to establish near the posh residential area. According to your requirement secure a space. However, there are certain space requirements for setting up a dojo. Don’t go for purchasing a space. Start with rental space.
4. Setup The Dojo
First of all, you must offer a professional and comfortable interior for your clients. Ask an interior designer to craft a floor plan. Secure space for waiting and changing room. Decorate the inside walls with large mirrors and martial arts-related paintings. Have a notice board to fix the schedule of classes or tournaments. Concentrate on the flooring. In addition, get them full matting. Display a belt rack.
5. Fix Charges
Fix the charges carefully. However, you can offer free sessions to attract new customers. Common forms of martial arts classes include karate, Tae Kwon Do, Kung Fu, Aikido, and Judo. There is little cost variance among the different types. However, you can offer different charges for children and adults.
According to your plan hire employees. However, your instructors must have proficient knowledge of the subject. And of course, a passion for teaching others.
7. Promote Your Martial Arts School
Advertising and promotion are musts. Promote your school offline and online both. Have your own website. Promote on social media. Find a relevant team, school, or group to sponsor. You’ll need to do a cost-benefit analysis. However, this can make your school look really good in your community and boost your presence.
If you want to start your own martial arts school, I will recommend you to read the book ‘Small Dojo Big Profits.’ This is the classic text on starting a martial arts school – the martial arts business plan trusted by thousands of martial arts school owners for over a decade. The author of this book Mike Massie has shared the valuable detailed guide to starting a successful martial arts school of your own. Click Here.
Have some printed stickers. They are really very effective tools to boost awareness. In addition, you can offer the after-school program for the children. Offer free demonstrations at local schools. Try every possible option for promoting your martial art school online. Some of the most potential options are a Facebook advertisement, Google Adwords, etc.