Skip to content

How to Start a Profitable Promotional Product Selling Business

Do you want to start a promotional product business? Here in this article find the steps to follow including cost, processes, and legalities.

Every small and big business buy promotional gift item for their employees and existing and potential clients. Sometimes for their suppliers and vendors also.

Promotional gift item is a million-dollar industry globally. This business is not to manufacture or print the product. Simply market these items and advise your clients to select the right product within their budget.

Any individual with an attitude of helping others through their potential creative mind can initiate this business as part-time and home-based also. Promotional product selling is also considered a lucrative and profitable business, considering the capital investment involved.

12 Steps to Start a Promotional Products Business

1. Market Research

Before starting the business, research the market and try to get as much information as possible to clearly understand the promotional products that are in good demand. After you select the products, figure out local vendors that are supplying those promotional products. You can do it from local business magazines or search online.

2. Make Business Legally Compliant

If you are looking forward to building a legally compliant business entity, register your business. Choose the appropriate business structure as per your scale of operation.

For example, if you are from the United States, forming an LLC will provide you with certain benefits. Also, obtain any necessary licenses and permits required to operate a promotional product business in your area.

3. Create a Business Plan

Based on the information received from the market, start writing your promotional product-selling company business plan. Some of the aspects that your plan must address are the sourcing strategies, financial plan, and marketing plan.

Calculate the per-unit cost of items as well as the profit margin.

4. Name Your Business

Choosing a catchy business name is very important. You must choose a name that clearly manifests your company’s products. The name must be such that buyers can easily relate to your company while buying certain promotional products. Also, don’t forget to book a similar domain name relevant to the business name.

Read: How to Name Your Business

5. Choose Products Carefully

When you are starting a promotional product-selling business as a beginner with a low budget, it is advised to start with fewer items. You can concentrate on a specific category of promotional items.

It can be general product segments that are wearable like T-shirts, caps, etc.

Writing instruments like a diary, notepad, organizer, etc. bags like office bags, file folders, wallets, etc.

Drink wear or house wear like key chains, coffee mugs, beer glasses, flasks, hot pots, etc.

Desk or office accessories like desktop calendars, clocks, pen stands, paperweights, mouse pads, etc., and others. You can also tie up with specialty product manufacturers.

6. Arrange Funding

As with any business, finance is an important factor in starting this business. A promotional product-selling business does not require any fixed capital investment. It only requires working capital. For this, you can apply for a cash credit or overdraft facility at a bank. You can also use your credit card to arrange short time finance.

7. Find Suppliers

Finding the right suppliers play the most critical role in the success of a promotional product business. The suppliers can be wholesalers or manufacturers. Establishing a business relationship with reliable vendors is extremely important.

8. Setting Up an Online Store

You will need to create a user-friendly and visually attractive e-commerce website to showcase your product catalog. Furthermore, ensure that the website includes essential features like secure payment gateways, order tracking, and customer support.

9. Pricing Strategy

Determine competitive pricing for your promotional products while considering factors like production costs, profit margins, and market demand. Offer attractive discounts or bulk pricing to encourage larger orders.

10. Order Fulfillment and Shipping

It is essential to streamline your order fulfillment process to ensure timely processing and delivery of promotional products. Consider partnering with reliable shipping services to offer efficient and secure delivery options.

11. Get Clients for Your Promotional Product Selling Business

Creating a product catalog is an absolute must for promotional product selling. You can send emails to the business houses with some detail and ask for an appointment or you can make phone calls also. Having a website in today’s world is a must.

It requires excellent sales and marketing abilities. Listening to your client with a caring attitude and responding with a successful action is the key to achieving long-term success in this business. As you will be working with numerous clients, organization skill is also required to be successful.

12. Customer Service

Ensure providing exceptional customer service to build trust and long-term relationships with your clients. Additionally, address customer inquiries promptly and efficiently resolve any issues that may arise.

Frequently Asked Questions

Can I start a promotional product business from home?

Yes, you can start a promotional product business from home. However, it is essential to especially to focus on online sales and work with suppliers for product customization.

Is it essential to offer customized products?

It is a matter of fact that customization is a crucial aspect of the promotional product business. It is seen, clients often seek personalized items to align with their brand identity.

Can I sell internationally?

Yes, you can sell internationally. You can do that by partnering with international shipping providers and offering a seamless online shopping experience to customers worldwide.

How can I ensure product quality?

You will need to source promotional products from reputable suppliers with a proven track record of delivering high-quality items. Consider requesting product samples before finalizing bulk orders.