SEO consulting professionals provide organic search engine optimizing tactics and improve a website from a virtual unknown to page one ranking. SEO stands for Search Engine Optimization. When people look forward to information regarding products or services on the web, they mostly use search engines. Google, Bing, Yahoo etc are some of the popular search engines people use.
The websites that appear higher up on the results on the first page of the search engines are supposed to attract the most visitors. And here lies the scope of SEO consulting business.
Starting an SEO consulting business is a very creative business whereby you can earn unlimited income while helping business owners and individuals attract more visitors to their websites. The service you provide will consist of analyzing client’s websites and letting your clients know what could be done to get their sites to rank higher.
Suggested Read: How To Start A Consulting Business
As an SEO Consulting service provider, your job will be to analyze client’s websites and suggesting to them what could be done to get their sites to rank higher in search engines. If you are not an expert in website creation and SEO, there are a number of training courses you can take to acquire the knowledge and skills needed to start this business. You can also hire SEO experts to work for you. However, expertise in basic skills of website development and SEO is highly advisable.
Some SEO Consulting Services You Can Offer
1. SEO audits
In-depth analysis of the client site’s on-page optimization and locate immediate areas for improvement.
2. Implementation guidelines
Guiding your client already mapped out strategies of development
3. Software recommendations
The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track, analyze and improve your keyword rankings. Help your client with the right solutions.
4. SEO strategy development
Creating an entire SEO plan as per maximum optimization of the budget
5. Keyword research and analysis
Keyword research is the most important aspect of the on-page SEO optimization process. Preparing an in-depth report on keyword status analysis and guidelines in improving site rankings.
6. Link building
Helping your client in a better link building process.
7. Redesign guidance
You can create a strategy document for the redesign of the client site if needed.
8. Retainers for quality assurance
Monthly retainers to guide your client’s SEO needs.
What You Need to Start SEO Consulting Business:
- Expertise in search engine optimization methods.
- A detailed website that advertises your services.
- Computer with a high-speed Internet connection.
Why You Should Consider Starting SEO Consulting Business
You can easily run this business from home (or anywhere in the world with an Internet connection). It can be very lucrative. The start-up costs for this business are very low. Normally the service is a long-term arrangement as clients need to maintain their rankings. You can increase your earnings by offering additional related services such as website creation and website design.
However SEO consulting business is an entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you. You have to be patient in your approach and constantly work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom they can trust.