Top 30 Online Shopping Websites in the USA – Complete Guide

Last Updated on September 24, 2025 by Editorial Team

Shopping in the U.S. has gone through a quiet revolution. Gone are the days of circling parking lots like hawks for a spot or dragging heavy bags through endless checkout lines. Now, a couple of thumb swipes while you’re waiting for coffee can summon anything from organic avocados to a 65-inch OLED TV straight to your doorstep.

And this isn’t just a vibe we’re picking up on. The numbers back it up — U.S. online retail sales in Q2 2025 alone hit roughly USD 304.2 billion. It is about 16.3% of all retail sales (per the U.S. Census Bureau). That’s not just a big number; it’s a signal. Online shopping websites in the USA have moved from “new convenience” to “default behavior” for millions of households and small businesses.

But here’s the kicker: with so many platforms jostling for attention, where you shop has become just as important as what you buy. Some sites excel at speed, others at price, and a few feel like carefully curated boutiques. For consumers, that’s exciting but also kind of overwhelming. For entrepreneurs or market watchers, the winners and losers tell you a lot about where the next big opportunities might pop up.

That’s why we built this guide. Instead of throwing random brand names at you, we’ve sifted through the noise, poked at the details, and spotlighted the most reliable, cost-friendly, and genuinely customer-focused online shopping websites in the USA. Whether you’re a deal-hunter trying to stretch your paycheck or a budding e-commerce founder studying the competition, this list is meant to save you time, cash, and a few headaches.

How We Chose the Top Shopping Websites

We didn’t just go with gut feelings or the same old “Top 10” you’ve seen on every blog. We took a more evidence-driven (and frankly, picky) approach, weighing factors that actual shoppers — and actual small-business owners — care about. Here’s a peek behind the curtain:

Product Variety

Does the platform feel like a digital department store (think Amazon or Walmart), or does it stick to its knitting, like handmade goods or cutting-edge electronics? A wide catalog can be convenient, but niche specialists often deliver deeper expertise.

Pricing & Value

Everyone loves a deal, but “cheap” can be deceptive if it means weak service or long waits. We looked at base prices and the extras: loyalty points, free shipping thresholds, coupons, or members-only perks.

User Experience (UX)

A clean, intuitive site or app makes all the difference. Filters that actually work, checkout that doesn’t feel like a maze, mobile apps that don’t crash at the last step — these were big pluses.

Shipping Speed & Cost

Two-day shipping is no longer a treat; it’s an expectation. We compared heavy-hitters like Prime and Walmart+ and checked each platform’s free-shipping minimums and delivery reliability.

Return Policy

Hassle-free returns aren’t just nice to have — they’re part of the trust equation. We examined how clearly sites spell out their timeframes, whether return labels are prepaid, and how quickly refunds hit your account.

Customer Service & Reputation

A flash sale means nothing if you’re ghosted when something goes wrong. We dug into public reviews, trust scores, and our own test queries to gauge responsiveness and honesty.

Unique Selling Proposition (USP)

Finally, the “why bother” factor. Every top-tier platform does at least one thing that makes it stand out — maybe it’s cutting-edge tech, eco-friendly sourcing, a cult-like loyalty program, or super-curated products. We noted those distinctions because they matter to shoppers and entrepreneurs alike.

By combining these data points with a dose of common sense, we created a shortlist of the best online shopping websites in the USA that actually deliver at present. It’s a mix of giants, niche stars, and a few hidden gems you might not expect.

30 Top Online Shopping Stores in the United States

We’ve grouped the top online shopping websites in the USA into categories, highlighting what makes each one special.

General E-Commerce Giants

1. Amazon

Amazon is the largest e-commerce company in the USA. It started by selling books from its website. And now, Amazon sells almost everything from clothes to furniture, from electronic gadgets to groceries, and thousands of other things.

Amazon has an extremely good delivery network. With Prime Membership, you can get free delivery. Amazon offers various discounts and cashback. If you make or manufacture anything, you can sell it through Amazon.

Customer service, return, and refund policies are also extremely helpful and easy. Amazon operates in other countries, too. Amazon has its App.

2. eBay

eBay is famous for its network of consumers. If one consumer wants to sell something, he/she can use the platform eBay to sell it. There are different kinds of auctions on eBay.

The sellers can also register on eBay to sell their items. You can get used as well as new items here. There are many filters for buyers to specify their needs. eBay operates in many countries. So, you can filter your search by your zip code. It also has an App.

eBay sells different kinds of products, ranging from daily necessities to gadgets and many other items. It offers discounts and daily deals. As a customer, you have a good bargaining opportunity.

3. Walmart

Walmart is a household name in the USA. It is a chain of retail stores in the USA.  This world-renowned MNC started its online shopping portal in 2007. This iconic e-commerce website offers same-day pickup or fast home delivery, thereby providing convenience for shoppers.

Other than grocery items, Walmart also sells clothing, accessories, electronic goods, household essentials, beauty products, and many more. They have their credit system and App. Further, the company offers a wide range of discounts and special cashback facilities.

4. Target

One of the top-ranking supermarkets in the USA, Target offers online shopping at a comfortable discount rate. You can buy grocery items, household essentials, clothing, accessories, electronic goods, books, luggage, beauty products, gift items, etc. from this site.

Target has very lucrative discount schemes, discount coupons, and codes. You can also order through their App.

Specialized & Niche Online Websites in the USA

5. Etsy

If you are a true art lover, Etsy is your ideal place. It sells artistic items, handicrafts, and other items directly from the craftsmen. Etsy sells items under the categories of Clothing & Shoes, Home & Living, Toys, Art & Collectibles, Craft Supplies & Tools, Vintage Items, etc.

Craftsmen can also sell their products through Etsy. Etsy does not sell anything directly. They play the role of middleman between the buyers and the craftsmen. As a buyer, you can browse through the different categories of items on the website and select. As a seller, you can register here and sell your goods. Both the buyer and the seller can use the App.

6. Overstock

Overstock is a shopping site that has a huge stock of a variety of items in different sections like Furniture, Décor, Bed & Bath, Home Improvement, kitchens, Jewelry, Apparel, etc.

This popular online shopping website offers discounts on different occasions. It has several filters so that you can order according to your preference. The customer reviews are fairly good about overstock goods.

7. Zappos

Zappos is a styling portal for women, men, and kids. It sells clothes, shoes, accessories, swimwear, and other items related to styling. Zappos has an App.

The site is very well organized with different kinds of sections, sub-sections, and filters. The customer service department of Zappos is extremely cooperative and responsive.

8. Macy’s

Macy’s is a renowned American departmental store and is known for selling high-quality fashion and home goods. Their online store showcases a diverse selection of designer clothing, accessories, and home decor items.

With regular sales and promotions, they sell a wide range of items from clothing to accessories, from furniture to bed and bath linen, handbags, jewelry, and many more. Macy’s has its App and also delivers goods to countries outside the US.

9. Kroger

Kroger is an online shopping site for groceries. They sell different grocery items like fruits, vegetables, dairy, meat, frozen food, cereals, etc. Apart from that, they also sell a wide range of home and personal care items, beauty products, electronic gadgets, cleaning items, and baby care products.

Kroger has several discount offers and discount coupons or codes for instant savings. You can use the Kroger App for ordering at your convenience.

10. Kohl’s

Kohl’s is a famous departmental store in the USA. Their online shopping site offers a variety of things from clothing to accessories, home essentials to gadgets, and many more. Kohl’s offers discount coupons and codes for online shoppers. There are also app-only offers.

Electronics & Tech Online Shopping Websites in the USA

11. Newegg

A refuge for electronics geeks is Newegg. Their online store offers a huge selection of accessories, electronics, gaming gear, and computer hardware. Newegg is a reputable source for people looking for the newest tech goods, thanks to its affordable rates and dependable customer support.

12. TechBargains

TechBargains is one of the shopping websites offering one of the cheapest ranges of electronic gadgets in the USA. They also offer free shipping on most orders. You can get gadgets like televisions, Sound systems, solar panels, computers, etc, at a very low price here.

TechBargains has wholesale and dropshipping offers. There are special app-only offers also.

13. Home Depot

For all your home improvement needs in the United States, Home Depot is the go-to online store. The product offerings range from power tools to paint, furniture to appliances.

In addition,  Home Depot offers a wide range of products to transform your living space. Their online platform also provides detailed product descriptions, customer reviews, and helpful tutorials to assist you in your DIY endeavors.

Beauty & Fashion Online Shopping Websites in the USA

14. Sephora

Sephora is a haven for beauty enthusiasts. Their online store offers a vast range of skincare, makeup, haircare, and fragrance products. You can explore new brands, read customer reviews, and even receive personalized beauty recommendations. Sephora’s Beauty Insider program also rewards loyal customers with exclusive perks and discounts.

15. Ulta Beauty

Ulta Beauty is a shopping paradise in the United States for lovers of beauty. Its online store offers an extensive range of cosmetics, skincare, haircare, and fragrance products. With a combination of drugstore and high-end brands, Ulta Beauty caters to all beauty enthusiasts. Their rewards program and frequent promotions make it even more enticing for customers to return.

16. ASOS

ASOS is a fashion destination for those who want to stay ahead of the curve. With a vast collection of clothing, accessories, and beauty products, ASOS caters to fashion enthusiasts of all styles and budgets. Whether you’re looking for trendy streetwear or elegant evening wear, ASOS has something for everyone.

17. Nordstrom

Nordstrom is synonymous with luxury and elegance. Their online store provides access to a curated collection of high-end fashion, accessories, beauty products, and home items. Furthermore, Nordstrom’s exceptional customer service and hassle-free return policy make it a trusted destination for online shoppers.

Home & Furniture Online Websites in the USA

18. Wayfair

Wayfair specializes in furniture and home decor, bringing style and inspiration to every room. Their online platform offers an impressive selection of sofas, beds, tables, rugs, and more. With a user-friendly interface and customer reviews, you can confidently select the perfect pieces to create your dream home.

19. Bed Bath & Beyond

Bed Bath & Beyond is your ultimate one-stop store for all of your household necessities. Their web store sells a variety of items for the kitchen, bathroom, bedroom, and other rooms. Bed Bath & Beyond has everything you need to furnish a practical and fashionable home, from linens and towels to cookware and storage solutions.

20. IKEA

IKEA’s online store mirrors its physical stores, offering affordable, flat-pack furniture and home organizing solutions. The site helps you visualize furniture placement and plan your purchase.

Grocery, Bulk & Specialty Online Stores in the USA

21. Costco

Costco sells many things, from grocery items to electronic gadgets, at prices with heavy discounts. They have provisions for fast delivery, and they also deliver to selected countries outside the USA. You can get items like Beauty Products, Clothing, Luggage & Handbags, Computers, Floral & Gift Baskets, Pet care items, Furniture, Gift Cards, etc. The Costco app makes shopping convenient.

22. Total Wine

Total Wine specializes in alcohol—beer, wine, and spirits. It is the largest online shopping site for beer, wine, and spirits in the USA. The shopping site sells thousands of varieties, both from the USA and outside. Total Wine operates only in the United States of America, where online selling of liquor is legally permitted. You can also use their App.

23. Chewy

Chewy is a US-based online store that caters to pet owners and their furry friends. It provides a wide range of goods for dogs, cats, and other animals, including food, snacks, toys, and accessories. You won’t ever run out of your pet’s necessities thanks to their easy auto-ship option.

24. Walgreens

Walgreens is an online Pharmacy that sells prescription and over-the-counter medicines. They also sell wellness and beauty products, prescription glasses, contact lenses, and other things like baby care products, snacks, beverages, supplements, photos, books, calendars, stationery, gifts, etc.

Walgreens also provides facilities for medical consultation, both in-person and online. They offer different kinds of discounts and cash back. You can also order through the App.

Specialty & Entertainment Online Shopping Websites in the USA

25. Hershey’s

We all know about the famous Hershey’s brand of chocolates. Hershey’s shopping site sells all its famous brands of chocolates. As a chocolate lover, you can order them anytime, anywhere from the shopping site. They also have different kinds of gift options.

26. Hallmark

Hallmark is a renowned name in Greeting Cards and gift items. You can buy cards, gift items, home décor goods, different kinds of ornaments, and gift wraps on this Hallmark shopping site. Hallmark is one of the most popular and widely visited online shopping websites in the USA.

27. Powell’s Books

If you are a book lover and a book collector, this shopping site is the best one for you. Powell’s Books is one of the largest bookselling sites in the world. You can buy new as well as old books from this site.

Moreover, some rare books which are no longer printed can be bought from this site. They also sell gift items and gift cards. You can also sell your books through this shopping site.

Outdoor & Sports Online Shopping website in the USA

28. REI

The internet retailer REI is a must-see for outdoor aficionados. They specialize in outdoor clothing, footwear, and equipment for camping and trekking. With their dedication to sustainability and industry knowledge, REI can help you prepare for your next vacation while having the least possible negative effects on the environment.

29. Backcountry

Backcountry is another popular online store for outdoor gear. Whether you’re into hiking, skiing, mountain biking, or backpacking, you’ll find high-quality equipment and clothing here. Their website also features expert tips and gear guides to help you choose the right products.

30. Bass Pro Shops

Bass Pro Shops is a go-to destination for fishing, hunting, and boating gear. You can buy everything from rods and reels to camping supplies and outdoor apparel. They often run seasonal promotions and offer curbside pickup and delivery.

Final Words

The USA has a wide range of online shopping websites catering to every need, from general marketplaces like Amazon and Walmart to niche specialists like Etsy, Sephora, and REI. Most platforms offer easy returns, discounts, and convenient apps, making online shopping faster, easier, and often cheaper than visiting a physical store.

Whether you’re looking for everyday essentials, luxury fashion, electronics, or unique handmade items, there’s a platform that fits your needs. Understanding these options can save you time, money, and even inspire entrepreneurs looking to enter the e-commerce space.

Read: Best Small Business Ideas in the United States

Key Considerations for Smart Online Shopping

Shopping online can be exciting, but a little planning saves money and headaches. Here are some easy tips that really work in day-to-day life.

Use Price Comparison Tools

Before you click “buy,” check if the price is the best you can get. Free browser add-ons like Honey or CamelCamelCamel track prices and even show past trends. It takes just a few seconds and often saves you more than you expect.

Use Cashback Sites

Websites like Rakuten or TopCashback give you a percentage of your purchase back as cash or rewards. Sign up, click through their links to your favorite store, and shop as usual—the cashback is automatic.

Join Loyalty Programs

If you shop at the same store often, join its loyalty program. Many give members exclusive discounts, early sales access, or points that convert into money-off vouchers. Over time, the savings add up.

Search for Coupon Codes

Never skip this step. Type “[Store Name] promo code” or “discount code” into Google before checkout. Many times you’ll find an extra 10–20% off, free shipping, or a bonus item.

Understand Shipping Policies

Look at the store’s shipping section. Some sites offer free shipping above a certain amount, so adding a small extra item can tip you over the threshold and save you the delivery fee.

Read Return Policies

Every store has different rules. Check the fine print—especially on clearance or “final sale” items—so you know if you can return or exchange them later.

Check for Security

Only shop on sites that show “https://” in the address bar and display a small padlock icon. This means the connection is encrypted and safer for your payment details.

Evaluate Reviews Wisely

Not all reviews are real. Watch out for vague or overly enthusiastic comments posted on the same day. Look for reviews with verified purchase tags or actual customer photos—they give you a clearer picture of what you’re buying.

Frequently Asked Questions

What is the most popular online shopping site in the USA?

Amazon continues to dominate because of its massive selection, quick delivery, and straightforward returns. For many shoppers, it’s the default option for almost everything.

Which website is best for cheap online shopping?

If saving money is your priority, Walmart, eBay, and T.J.Maxx are strong picks. Walmart offers everyday low prices, eBay is great for bargains on new or used products, and T.J.Maxx’s online store has discounted fashion and home items.

What is the best online grocery store?

Top choices include Amazon Fresh, Walmart Grocery, and Instacart. Amazon Fresh offers fast delivery for Prime members, Walmart Grocery keeps prices low, and Instacart connects you with local supermarkets for same-day service.

Which site has the best return policy?

Zappos, Nordstrom, and Amazon all stand out. Zappos gives you a full year to return items with free shipping, Nordstrom is famously flexible, and Amazon’s process is simple for most orders.

Are there any good alternatives to Amazon?

Absolutely. Walmart, Target, eBay, and direct brand websites like Nike.com or Apple.com offer competitive pricing, speedy delivery, and easy returns—sometimes even outshining Amazon in certain categories.

Which online shopping site has the fastest shipping?

Amazon Prime and Walmart+ lead on speed. Both offer same-day or next-day delivery in many metro areas. Target also has same-day pickup or delivery through its Shipt service.