The adventure tourism business is perfect for those aspiring entrepreneurs who own outdoor tourism hobby with themselves and want to turn this into a profit-making venture. Adventure tourism generally takes place in strange, exotic locations where thrill-seeking travelers always expect unexpected happenings.
Adventure tourism business includes the different varieties of events like Rock climbing, Surfing, Wakeboarding, White water rafting, Windsurfing, Mountain cycling, Paragliding, etc. the target audience is normally male clients in the age group of 18-40.
Here are the Steps to Start Adventure Tourism Business
1. Understand the Market
Before starting any business, it is extremely important to understand the trends and demands of the targeted customers. It holds true for adventure tourism ventures too.
Do market research and gather as much as possible. Talk to existing adventure tour companies and customers and locate the gaps. It would be easier than to plan your services exploring the gaps and provide the customers exactly what they want.
2. Create an Adventure Tourism Business Plan
Before starting an adventure tourism business create a detailed business plan. There are several tourism business franchises available in the market. You can start the business by buying a franchise of an established brand or you can start your own.
Determine what types of adventure tourism you will be going to offer. According to that choose locations. As per your geographical location, you will need to choose the adventure tourism category. Calculate your start-up budget with promotional expenses.
3. Expertise For Adventure Tourism
It is always better to have some special training before starting the business. Several courses are available for different adventure tourism activities. Also, you can start the business by having skilled and experienced manpower.
4. The Setup
Select a good accessible location for setup and choose a rocky, memorable name for your business. Concentrate on the interior part of the office and get equipped with computers, phones, etc.
Design your innovative adventure tour events with entire details. Contact with the local vendors to have the little job getting done. Fix your pricing. It is recommended to have tailor-made software for day-to-day operations and tracking.
Maintain the safety guidelines in the activities. Every adventure tourism activity requires a special need for protective clothing and equipment.
In an adventure tourism business, you will need to have proper insurance. For any kind of injury and loss, you can protect your business by having insurance only.
5. Have a Promotional Plan
Give special attention to making marketing collateral like brochures business cards etc. Start promotion locally and publish some advertisements in travel magazines. You can create a business website along with a blog regarding adventure tourism where your client can share their post-event experience.