With time, more and more people are preferring pets for their households. They bring about enormous joy and a feeling of contentment and their unconditional love works as a huge stress-buster for the owners and their families.
Perhaps that is the reason for the rising percentage of pet owners throughout the globe. According to Statista, approximately, 67% of the people in the United States have pets.
Just as people love their pets, they want the last rites of their beloved pets done with full honor and dignity respecting their emotions and love for their pets. In recent years, cremation has been preferred by pet owners to burial. After cremation, the ashes of the pets are given to the family in decorative vases, urns, or other containers, which they preserve lovingly.
One can run a pet cremation company in a small town or big city and earn good profits from it. However, you have to take into consideration several factors before starting the business. Also, you have to fulfill the different legal formalities to start the pet cremation business.
10 Steps to Start a Pet Cremation Business
1. Research and Viability
The first condition for the success of the pet cemetery business is to analyze and judge the exact demand for pet cremation in the local community. Therefore, you have to do a thorough study of the demand of the business and how you can place your business in the market with maximum profitability.
Do good research on the demographic features of different regions and find out the areas where the maximum number of people own pets. Choose your business location according to this research. Before taking the final call on the area of your business, find out how many crematoriums are operative in the area. Here, you have to find out some value-additions in your service to attract more clients.
Pet Cremations are mainly of three types:
Communal Cremation: This is a comparatively cheaper option, where several pets are cremated together.
Witnessed or Individual Cremation: Here several pets are cremated in separate chambers and the owner’s families can see the process.
Private Cremation: This is an exclusive process where only one pet is cremated in presence of the owner’s family and the ashes are handed over to them.
You will also have to find out the number of crematories located at a particular place. If there are too many crematoriums the competition would be tough. It would be ideal for you if there is demand and not enough crematoriums. However, you can always start your business with proper homework and business strategy.
2. Finding a Place
After doing your research and deciding on the location, you need to find a suitable place for your Pet Cremation Business. There are certain regulations regarding the location of a Crematorium: it should not be located in residential areas, or near health centers, and schools.
At the Crematorium, you need spaces for a Cremation Room, a Refrigerated Room for keeping the dead bodies of pets, a reception, and office, a waiting room for the family of the departed pet, a showroom for the display of containers and urns for keeping the ash of the pet and handing it over to the family.
You can buy a place and build a crematorium. Otherwise, you can take the place on lease. It is better to take the place on a lease, to avoid high expenses.
3. Naming Your Business
After you have selected the place, you have to find a name for your business. Think of a name that is catchy and easy to remember. The name not should be very long and it should have an emotional appeal relating to the love for pets.
You have to find that you get the website domain relevant to your business name. If the domain name is not available, you have to find an alternative name. So keep a shortlist of names.
Read: How to Name Your Business
4. Register Your Business
You need to decide on the legal status of your Pet Cremation Business. There are several options for you. These include Partnership, Proprietorship, Limited Company, Limited Liability, or LLC. It is advisable to opt for LLC, as it will protect your personal assets and filing annual taxes easy.
5. Tax, License, Permits, and Insurance
You have to register your business for taxes. For that, you need to apply for EIN. You also require the necessary license and permits for the Pet Cremation Business.
You also need to buy business insurance for your business, so that it covers any loss or cases of eventuality. The types of insurance you need include Business Insurance, General Liability Insurance, Workers ’ Compensation Insurance, etc.
6. Open a Business Bank Account
You need a separate Bank Account in the name of your business so that it is easier for you to keep track of the expenses and revenues of your Business. You can also opt for a credit card in the name of your Business.
7. Equipment, Manpower, Expenses, and Costs to Start Pet Cremation Business
For the Pet Cremation Business, you need certain types of equipment. Some of them are listed below:
- Pet Incinerator
- Vases or Urns
- Office Furniture
- Cleaning Equipment
- Safety Gadgets
The manpower needed for the pet cremation business is the following:
- Marketing and Publicity Officer
To keep a close watch on every aspect of your business, you can work as a Manager. It is advisable to keep a legal person as an advisor for consultation regarding any legal matters. You can also seek the assistance of a marketing expert for chalking out the marketing strategies.
The regular expenses of your Pet Cremation Business will include the heads like:
- Fuel for Incinerator as well as Car/Ambulance
- Salaries of Staffs
- Taxes and Fees
If we sum up the expense heads, it comes to approximately $ 11,000 per month. Along with it, there is an investment in assets like incinerators, furniture, computer, cars/ambulance, and others. This comes to approximately $ 40-42,000. So you need at least $50,000 to start your Pet Cremation Business.
8. Arrange Fund
You have to organize the funds to start your business. If you have your savings you can use that. Otherwise, you can opt for a loan from family members or friends, a bank, or apply for grants.
9. Ways to Earn from the Cremation Business
The charges for cremation depend on the type of cremation preferred and the weight of the pet. It varies between $45-150.
Another source of earning is by selling urns or vases for carrying the ashes. You can also increase your earnings by organizing special prayer meetings and other facilities. So you can calculate the profit percentage from this.
10. How to Promote Pet Cremation Business?
Marketing and Publicity are the most important aspects to increase the profit of your business. First of all, you need to be a genuine pet lover and a sensitive person to succeed in this business. You have to see that the persons you hire should also be sensitive enough to give a touch of sympathy and comfort to the bereaved family.
The first strategy for marketing is web presence. Make a very appealing and human website with good pictures as well as content. Apart from that, keep the options of online booking and payment through the website.
Create a page in the name of your Pet Cremation Business on social media platforms like Facebook, Instagram, and Twitter and link it with your account and the website.
Put advertisements for your Pet Cremation Business in Newspapers, Television, etc. Print pamphlets and distribute them in different residential areas and vet clinics.
Make attractive banners and hoardings in the name of your business and put them in busy places and crossings.
Keep good relations with the vets and vet clinics to get more business. Join the local association of crematoriums for more contact.
Put the name of your Business in the respective directories or yellow pages as well as online listings.
Keep well-crafted and designed urns and vases for giving the ashes of the pets. You can also make it personalized with special motifs or pictures of the pet.
You can make a well-planned audio-visual presentation on the departed pet for the family as a memento of their beloved pet.
Think of some innovative ideas like making different things like a pendent or showpiece from the ashes, making a pot of plants with the ashes, or scattering the ashes in special points like the sea, mountains, etc.
Treat your clients very politely so that the word-of-mouth publicity is in your favor and you get more business from a referral.
Best 2 Pet Cremation Franchise Opportunities for Sale with Cost
There are two ways of starting a pet cremation business. One is starting your own from scratch or buying a franchise of a reputed pet cremation company. Below we list down the top pet cremation franchise opportunities to consider:
1. Pet Passages
Pet Passages is North America’s most popular pet funeral and pet cremation service provider. Other than pet funeral services, it also provides services like memorialization, and bereavement supportThe company is the pioneer in the pet loss industry.
This business was founded in the year 2009 and only started franchising in 2016.
Minimum Investment Required: $40,500
2. Paws and Remember
Paws and Remember is providing pet cremation and memorial products to customers in Illinois and adjoining areas. The company started offering pet cremation services in the year 1998.
Minimum Investment Required: $286,000
This is all about your Pet Cremation Business. As the demand for it is increasing, your prospect is also very bright. You have to think of some innovative ideas to impress the clients and spread your name. As you start the Business and gain experience, you will be able to find more options.
However, you have to do everything with the utmost care and sensitivity, as pet owners are extremely caring and sensitive about their pets. With more and more people of different age groups opting for pets, your business will increase with time.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.