If you are looking forward to starting your own beauty salon business at home, you are at the right place. Here in this article, you will find all the information and a step-by-step guide on how to start a beauty salon business at home with almost no money.
A beauty salon or beauty parlor is an establishment providing cosmetic treatments for men and women. Other variations of this type of business include hair salons and spas.
There is a distinction between a beauty salon and a hair salon and although many small businesses do offer both sets of treatments. As a matter of fact, beauty salons provide more generalized services related to skin health, facial aesthetic, foot care, nail manicures, aromatherapy, even meditation, oxygen therapy, mud baths, and many other services.
When an establishment provides services from a home location, then it comes as a home-based salon.
Who can Start a Beauty Salon Business?
Anyone can start a beauty salon business with some experience in the beauty industry. However, people with experience in salon business operations will have added advantages. A trained or certified beautician will be having more advantages as they themselves can do the work and increase customer faith. People with no experience need to work extra hard and gain experience as fast as possible and must hire people with relevant expertise.
Nowadays, you can find numerous women earning handsome money from this business. A home-based salon can offer the same services as well as a salon located in a commercial space. And definitely, the customers can get those services at a lower price.
10 Steps to Open a Profitable Beauty Salon Business
Follow these simple guidelines for how to start the beauty salon business, and you’ll be well-positioned for future success.
1. Get Trained
If you are not a trained beautician, you will have to hire people with expertise. However as you are starting with small money from home, it is advised to get trained yourself as fast as you can.
2. Selecting the Niche
As you are starting a business with low money from home, you must choose your niche market. There are a lot of niche sectors in the beauty salon businesses like hair, nails, skincare, spa, makeup, etc.
3. Understand the Market
Like any other business, collecting information regarding the local demand and trends of beauty needs. Conduct market research in the area where you are going to cater. Additionally, understand the local competition and find the scopes and gaps, and plan your service and product offers accordingly.
4. Create a Beauty Salon Business Plan
If you are looking to build a profitable and sustainable beauty salon, it is extremely important to have a properly planned beauty salon business plan document. Some of the topics you must include in your beauty business plan are the following:
- What are the startup and recurring costs?
- Target customers
- Operational plan
- Pricing strategy
- How you are planning to market your services
You can check this guide on how to write a beauty salon business plan of your own.
5. Get Licenses and Permits
Every country and state requires different sets of licenses and permits to start and run a beauty salon business. Talk to local competent authorities or contact local professionals who can guide you in setting up your beauty salon.
6. Select a Location
The required space depends on the number of chairs you are offering to the customers. As you are starting from home start with one chair and then increase as your customers increase. Space also depends on the service you are offering as the equipment needs space for installation. You must design the store attractive, comfortable, and well-arranged. Pick a color and theme and use it carefully in interior design.
7. Hire Manpower
If you are starting your beauty salon from your home with services offered of your own, you may not require hiring skilled stylists. But, if you are planning to start a beauty salon from a retail space on a larger scale, recruiting skilled stylists is a must. While recruiting check the personnel is good at communication.
8. Purchase Equipment
The equipment you buy will depend on the services you are providing to customers. Some of the basic equipment you need to purchase include scissors, washing basins, styling chairs, hairdryers, supply trolleys, manicure sets, relaxing music, disposable gloves, cotton wool, and aprons. Other equipments you may need include shampoo spray machines; facial beds, hair steaming machines, and other skincare instruments. If you are planning to sell beauty products, you also need to invest in inventory.
9. Fix Pricing
Based on the demand and affordability of local customers, fixing the right price for your service offers is a make-or-break aspect of your beauty plan business. Check with pricing packages offered by other beauty salon businesses, and fix your own pricing strategy.
10. Have a Promotional Plan
Launching your beauty salon demands special attention. Try to reach as many prospective customers at the time of launching the beauty salon. There are many low-cost promotional ways of promoting a small business. Nowadays creating a website is a must as more people are searching online for services even locally.
a) Starting with the logo
When deciding on a business name, it’s a good idea to consider your logo. If you have a logo, clients can recognize your company through visual memory.
Also, make sure that your Beauty Salon Business name has a variety of logo alternatives.
b) Create a Website
You have to embrace the fact that we live in an era of technology. People prefer to google for discovering the top Salon in their region.
Furthermore, potential customers will check the Beauty Salon’s pricing, quality, and rating, and pick.
The beauty Salon requires a website as it is the most effective tool for demonstrating that you are knowledgeable about the latest fashion trends and methods.
With the constant rise of digital marketing, having an online presence is now a need.
You’ll miss out on potential clients if you don’t.
c) Create a Unique Slogan For Your Beauty Salon/ Parlor
The purpose of a good slogan is to get the consumer’s attention.
It may also be used to highlight the advantages of your beauty salon Business.
Using a branding slogan will allow the users to remember your Beauty Salon business name, and thus will slowly lead to them building a positive perspective about the brand.
Your slogan should be utilized to capture attention.
That’s how you can make your Beauty Salon name stand out.
d) Beauty Salon Business Card
Whenever it comes to businesses, please don’t wait for it to come to you; make it happen. With a high-quality business card, you can leave a lasting impression.
It is an excellent approach to inform clients about your beauty salon name. People can learn about your beauty salon’s name, offerings, values, and more by looking at its business card.
Also, It will also allow potential clients to reach you quickly. A Beauty salon business card that is unique is very appealing to clients, and it will make your business name stand out.
e) Create a Beauty Salon Brochure
A brochure will allow you to highlight your Beauty Salon products and services by displaying samples of your work and services.
A beauty salon is built to appeal to our visual senses by its very nature. Creating a brochure will allow you to do just that on a large scale.
Using a brochure will also allow you to add descriptive text and images for the reader, which will aid to inform the potential about your service and rates.
Final Words on Starting a Beauty Salon
Having true passion, risk-taking ability, and business operational skills any individual can initiate a beauty salon business. Even then also when he/she doesn’t have professional beauty or healthcare skills. So, just go with your dream of entrepreneurship. Owning a home-based beauty salon business is really self-rewarding.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their businesses.