Are you trying to make a Slogan that will have a lasting impression and make you stand out? If so, then you have landed in the right place! Here in this article, we will be discussing all the things that you need to keep in mind during your slogan creation.
By the end of this article you will be able to :
- Create the most memorable slogan tailored just for your business
- Learn about the best practices from the industry to make your slogan the best of the rest
To make the best possible slogan for your business, just follow our guide which we have listed in 10 easy-to-follow steps.
So without further ado let’s dive straight in!
Here are the 10 Steps to Create Your Perfect Business Slogan
1. Determine Your Business Objective
Before starting to create your slogan you have to know what makes a great slogan first in the first place, right?
Well, your best slogan should be a memorable set of words that will symbolize your business and communicate its main benefits.
Let’s start, usually, the first step in creating your best slogan is to figure out what your business’s aims are.
If you are unsure about your business’s objectives? Here’s a sample workout to get you back on track.
Consider the future for 5 to 10 years. What is your vision for your business? What influence would you have had on your customers?
The answers to these questions will help you determine your business objectives. By answering them, you’ll be well on your way to developing your slogan.
After you have identified your business goals, the following stage is to come up with random words from your mind, also known as brainstorming.
Naturally, a slew of ideas may spring out at you when brainstorming.
Make a list of these words that convey the emotion(s) you intend your business to provoke in your target audience.
Make phrases out of these words. At this stage, don’t worry about limiting each sentence to a specific word count.
Examine yourself if the terms that you’ve come up with adhere to the guidelines listed below.
If you answered yes to these questions, you’ve got yourself a new slogan.
Just remember that this set of words should be able to convince potential consumers why they should choose your business in a compelling and attractive way.
3. Keep It Simple And Easy To Remember
Your slogan should be able to quickly resonate with your audience in order to be effective.
You only have a few seconds to make a positive first impression, so make the most of it.
Try to use the fewest number of words possible. Resist the desire to jam too many thoughts into a single statement.
Avoid employing difficult or confusing terms that might lead your audience to misunderstand what you’re attempting to communicate. You can, however, occasionally deviate from this norm.
Your slogan should ideally consist of one brief line. Nike’s evergreen “Just Do It” is a great example. It’s a powerful message that appeals to people from all walks of life.
However, stick with it if you’ve come up with a complex term that has so much significance that it can replace a whole slogan.
Perhaps this word will be the deciding factor in separating you from your competition.
4. Tailor It For Your Target Market
Keep in mind that if your business caters to your neighborhood and city the most used language for the area and tailor your slogan accordingly. It should be easy to read and say in the native language.
But, if your business caters to the international market then make sure that the slogan works effectively across cultures. Your slogan might lose its feel or even alter its meaning when translated into other languages.
Take, for example, KFC. You may believe that the edgy phrase “Finger-Lickin” is appropriate for both the local and worldwide markets, but keep in mind that translating your slogan into another language might drastically alter its meaning.
The slogan in China “Finger-Lickin Good” will translate to a less appealing “Eat Your Fingers”.
If it’s relevant for your business and the target audience is a younger age group you can consider adding humor to it.
5. Identify Your Differentiating factor
The next step is to identify what distinguishes your business from the competition in terms of product or service. Do you help others save money? Can you help save time?
Make an effort to be specific. Here are a few questions to consider:
- What makes you stand out from the crowd?
- How do you empower your consumers?
- What distinguishes your product or service from others?
- Why should likely customers choose you?
Sometimes it’s the tiniest detail, even attitude can help distinguish you.
Exactly determine what your unique selling proposition is and put it to good use.
A poultry business, for example, might display a large chicken on its website with the slogan “We cater to cowards.”
Identifying your differentiating factor and including it in your slogan will help you in 2 ways, first, automatically it will become unique. Secondly, it will become more attractive and memorable for your target audience.
6. Unique & Meaningful
If your slogan is too close to that of a rival in your sector or a major brand, it will lose its effect, and your business image will suffer as a result.
It might appear to be just another business in a sea of brands. Raise your game and establish yourself as a more distinct brand with a distinctive slogan.
Meaningful. Consider a meaningful slogan as the glue that holds your brand’s aspects together and promotes your brand identity.
Meaningful slogans communicate the goal, vision, or purpose of your business in a single sentence, such as “promoting love and bringing people together.” It not only tells who you are but also encapsulates the spirit of your brand.
If you can nail these two aspects then you are sure to have a successful slogan.
7. Make It Consistent With Your Logo
Combine your slogan with a strong logo for maximum impact. Normally, the creation of a logo usually comes before the creation of a slogan.
However, to develop a coherent, balanced mix, you can work on a slogan and logo at the same time.
You need to create a clever logo to represent your business before you start looking for a slogan.
The slogan must be memorable both verbally and visually, particularly when paired with your logo. Both of them will work together to make a strong impression on your business.
Thus, it is important to make sure your logo and slogan are complimenting each other and portraying the message you want to convey.
In essence, you are developing an inexpensive yet extremely effective method of reaching out to consumers.
8. Consider Rhythm and Rhyme
It is always a good idea to have a slogan with rhythm and rhyme. When potential clients see it on your billboard or hear it on the tv, they are likely to remember it right away.
Generally, slogans are more than one word long, with the majority being a brief phrase.
At least two of these three elements must be present for the sentence to be memorable: rhyme, rhythm, or ring.
Whether the slogan is read or spoken, this should be the case.
Naturally, if the motto can be turned into a jingle, that is much better. Many slogans are also jingles that may be used effectively in a song.
It should be emphasized that a jingle is not required for a slogan to be effective, although it will assist your slogan to stand apart and be memorable.
9. Designing Font For The Slogan
Once you’ve found the perfect slogan you may now modify the font style, font size, and font color in this step.
If you operate a clothes store or bakery, for example, you may use a playful cursive font.
You could want something authoritative and contemporary if you operate a legal business or a consultancy firm.
Do check that the style is readable and appropriate for your business.
You should try to choose a dark shade font of your business name and slogan so that it can stand out against any backdrop.
Finally, consider what sort of material you will use or have already used in your logo. Try to include complementary styles in your slogan design as well.
This will assist you in determining whether or not your logo design will be successful.
To assist in determining how your logo design will function in real life try to envision it on your storefront or advertising material.
10. Be Honest and Real
Don’t say something that the firm won’t be able to deliver. Promises that are meant to be broken should not be made.
“The best deal on the market!” is one example. (Even if you are aware that rivals are offering the same service at a cheaper price).
Also, avoid using sugar-coated words or overly polished phrases.
Rather, concentrate on the advantages to the consumer. What can your product do for your customers that is beneficial?
Take Nokia’s “Connecting people” as an example. Isn’t that what we all desire if we have a cell phone?
This is just one idea that you can use as inspiration and a blueprint to create your phrase.
You could have the most beautiful and striking slogan in the business, but make sure you follow through on what your slogan promises. Customer satisfaction will always be the greatest marketing approach.
The objective is that a slogan should have a deep relationship, strong and intriguing connection with your business. If it doesn’t, it may capture people’s attention for a little period, but it won’t stick with them.
Although the process is simple, wordsmithing is difficult. If you’re having trouble coming up with an effective slogan, read through the steps again. We are sure you will be able to do it this time.
More importantly, please keep in mind that slogans are simply one of your business’s marketing techniques. There are a few other tactics you should think about as well.
What Is A Slogan?
A slogan is a catchy phrase or tagline (set of words) that expresses the goals or nature of an organization.
It is used in businesses for advertising, commercial and promotion purposes.
The purpose of a slogan is to help people remember what the business is saying or selling.
Which Are Examples Of Best Slogans?
Here are examples of the 20 most popular business slogans for some inspiration
Tag Heuer – Success. It’s a Mind Game.
Fujitsu – The possibilities are infinite.
HSBC – The world’s local bank
MasterCard – There are some things money can’t buy. For everything else, there’s MasterCard.
IMAX – Think big.
Nike – Just do it.
BMW – Designed for Driving Pleasure
AT&T – reach out and touch someone.
Reebok – I am what I am.
Metropolitan Life – have you met life today?
L’Oreal – because you’re worth it.
Adidas – impossible is nothing.
The New York Times – All the News That’s Fit to Print
Cocacola – Always Coca-cola
New statesman – Expand your mind, change your world.
Vodafone – make the most of now
Maybelline – Maybe she’s born with it. Maybe it’s Maybelline.
Uber – Move the way you want.
Gillette – The best a man can get
McDonald’s – I’m loving it
Diesel – For successful living
Which Are The Best Slogan Generators?
We suggest that ideally, you come up with a slogan of your own. However, if you are stuck you can refer to slogan generators for some inspiration.
For your convenience, we have listed the Top 10 Best Slogan Generators in the market below.
- Shopify Free Slogan Maker
- Within The Flow
- Oberlo slogan generator
- Zyro Slogan Generator
- Procato tagline generator
- Design Hill tagline generator
- Getsocio tagline generator
Ultimately, you are the captain of your business so you understand it better than anyone. Here is wishing you the best of luck in finding the best possible slogan for your business.
We hope this article has helped you as much as it has given us joy in presenting it.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.