To start a profitable basket-weaving business one requires thoughtful planning and a high level of creative mind having flair for design. Using a wide range of raw materials an entrepreneur can initiate a customized basket-weaving business from a home location with moderate capital investment.
The market potential of the gift industry is increasing day-by-day and people are more intending to have personalized charming gifts and home décor items. A basket-weaving business is a profitable venture one can start from any location, by taking the minimum risk.
Market and product lines are huge and one should do research properly before getting into the business. You need to understand the market demand properly. Success in the basket-weaving business depends on managing the operating procedure and your networking capability.
Entrepreneurship attitude of working with people and getting to understand what they want is a crucial issue in getting success in the basket-weaving business. You need to concentrate on having climate-controlled storage for both raw materials and finished goods both.
Here is the 8 Step Basket Weaving Business Plan for Beginners
1. Learn the Skills & Techniques of Weaving Baskets
It is the most essential part for anyone looking forward to starting a basket weaving business. There are various techniques for weaving baskets. The most popular are coiled basketry, plaiting basketry, twining basketry, wicker, and splint basketry. It is advised to learn the methods and work for some period as an intern and master the art of weaving baskets.
Additionally, in starting the basket-weaving business you will need to have to create design ability. You need to learn how to create an attractive gift basket with which component. To learn this, you can have an online tutorial or attend the workshop focusing on basket-weaving design and production.
2. Business Plan
One should craft a detailed business plan before initiating the basket-weaving business. Determine the products. Who will be your target niche and how best to approach them. Learn about your competitors and how you will create a competitive edge. Where you will be sourcing raw material. What will be your marketing and selling strategy?
You will be selling from your own retail location or from other’s stores or online etc. Calculate your startup cost. The business plan will help you to attract investors as well as to check the feasibility part of the business.
3. Products of Basket Weaving Business
You will need to be a little bit creative in selecting the products. The product range may include a variety of products like bath and body gift baskets, personal care gift baskets, food baskets, baby product gift baskets, and customized corporate gift baskets.
Apart from these, you can focus on celebration-oriented gift baskets like Valentine’s Day, Father’s Day, Mother’s day, wedding gift baskets, Christmas gift baskets, etc. The Basket-weaving business has another large market in the home décor segment also.
4. Make Your Business Legal
In starting the basket-weaving business you will need to register your business. Talk to an attorney, and get licenses and permits as required in your locality to operate a weaving business. It is advisable to apply for Trade Mark Registration for your business name and logo.
5. Business Location
While you are initiating this business from your home location, you need not be worried about the workspace. Apart from this, you will need to consider the business location where you will be selling your products or will be interacting with your potential clients.
You can consider the idea of establishing a retail store. Also, you can set up a small kiosk inside of a shopping mall or retail center. Your business location should be in a place where you can attract both residential and commercial traffic.
6. Equipment for Basket Weaving Business
According to your products, you will need to gather equipment and raw material. For weaving baskets, you will need to have supplies such as needles, yarn, ribbon, scissors, glue gun, glue, and other items you need.
To turn the baskets into a gift you will need to have Wraps, Ribbon, Adornment/decorative items, Wrapping papers, Filler items, Thin wire, and wire cutter, Stickers, Paints, Fabric pieces/scraps, linen, Paints, Gift cards, glue and a glue gun, Hole puncher, Adhesive tapes, etc. Also, you will need to have your own tag crafted with your brand name.
You can source the material from the local wholesale shop or from online wholesalers. Compare the price, minimum order quantity, and testimonials before furnishing the order. For online purchases, you can ask for samples prior.
7. Hire Manpower
According to your plan hire manpower. In hiring manpower both for production and sales consider skills, expertise, and experience. The most important is getting the right person for creating a theme and design for your basket-weaving business.
8. Promote your Basket-Weaving Business
There are several low-cost ways of promoting the basket weaving business. Listed below are some of the popular methods:
- You can start selling from your own retail store or kiosk.
- You can establish business accounts with other retailers who are in the field of gift stores, boutique stores; baby stores, office supplies stores, etc.
- Create a business website with a blog of your own. Update your product there on a regular basis to generate sales leads. Offer an online order system.
- You can also generate an online sale from Amazon, eBay, etc. Register your product with the craft-specialty online marketplaces.
- Hosting home parties that feature the complete basket product line for sale, is one of the effective ways of selling.
- Concentrate on institutional sales by having corporate clients. Every small and big business has the requirement of customized gift solutions.
- Promote your products and brand by attending craft fairs.
- Use social media as an effective medium to promote your products. Generate referral traffic to your website with Facebook Like, Google Plus, Twitter, and LinkedIn buttons, and put customer testimonials on your site.
- Concentrate on the inexpensive on-time delivery system.
To be successful in the basket-weaving business, one needs to create an effective marketing plan and provide good customer service.
About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.